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May 2008
Inside this Issue...


COVER STORY
Lessons from the Outside
By Jennifer Boncy
Pet specialty stores can learn a lot from the retailer next door.


FOCUS ON: Stain & Odor
Leaving a Mark
By Amy Tratenberg
Use the stain and odor category to turn frustrated pet owners into satisfied customers.



SPECIAL REPORT
In the Spotlight

Having celebrity endorsed or branded products on the shelves can help retailers increase the bottom line.



 

Publisher's Perspective

Editor’s View

Frontlines

Events Calendar

New Books

New Products

Ad Index

World Wide Web Watch

Supply & Service Finder

   

BUSINESS COLUMNS
INDUSTRY INSIDER
Glorious Global
By Dennis Farrell


MARKETING TACTICS
One-Click Marketing
By Eric Cohen
& Joyce Shulman


APPMA
By Bob Vetere
What's Looking Good?

THE LAST WORD...
Pet Adoption 2.0








 
PETS & PRODUCTS COLUMNS

DOGS
The Evolution of Dog Supplements

By Mark Kalaygian

CATS
Behavioral Problems
By John Tyson

GROOMING
The Not-So-Well-Groomed Client
By Carol Visser

BIRDS
Driving Sales
By Robyn Bright

SMALL ANIMALS
Sips & Nibbles
By Debbie Ducommun

FISH
Marine Fish & Coral

By Ed Taylor


PONDS

Healthy Pond Fish
By Dr. David Pool,
TetraPond


HERPTILES
Basic Herptile Training

By Owen Maerks



NATURAL
It Comes Naturally
By Jane Bicks, DVM