Pet Business

May 2008
Inside this Issue...

COVER STORY
Lessons from the Outside
By Jennifer Boncy
Pet specialty stores can learn a lot from the retailer next door.

FOCUS ON: Stain & Odor

Leaving a Mark
By Amy Tratenberg
Use the stain and odor category to turn frustrated pet owners into satisfied customers.

SPECIAL REPORT
In the Spotlight
Having celebrity endorsed or branded products on the shelves can help retailers increase the bottom line.

Publisher's Perspective

Editor’s View

Frontlines

New Books

New Products

BUSINESS COLUMNS
INDUSTRY INSIDER Glorious Global By Dennis Farrell	MARKETING TACTICS One-Click Marketing By Eric Cohen & Joyce Shulman	PROFILE Sherpa Pet Group
APPMA By Bob Vetere What's Looking Good?	THE LAST WORD... Pet Adoption 2.0

PETS & PRODUCTS COLUMNS
DOGS The Evolution of Dog Supplements By Mark Kalaygian	CATS Behavioral Problems By John Tyson	GROOMING The Not-So-Well-Groomed Client By Carol Visser
BIRDS Driving Sales By Robyn Bright	SMALL ANIMALS Sips & Nibbles By Debbie Ducommun	FISH Marine Fish & Coral By Ed Taylor
PONDS Healthy Pond Fish By Dr. David Pool, TetraPond	HERPTILES Basic Herptile Training By Owen Maerks	NATURAL It Comes Naturally By Jane Bicks, DVM