April 2015
Surveying the Battlefield

It is a jungle out there for pet specialty retailers. Facing more—and stronger—competitors than ever before, many pet store owners…
Petmate has unveiled Glow in the Dark collars and leashes that provide nighttime visibility. The colorful collars and leashes feature high-visibility patterns that can be seen from distances up to 6 ft. To activate the GID technology, the collar or leash needs to be exposed to a bright light for…
Parker, Colo.-based sales and marketing firm Chuck Latham Associates (CLA) has acquired the pet specialty business from Burns & Associates, a leading manufacturer rep firm in the Southwest. The deal, which is effective May 1, comes on the heels of CLA’s purchase of Tomas Sales in February, and further bolsters…
By Nature, manufactured by Kent Pet Group, has unveiled Active Defense+, a line of dog and cat food specifically formulated to help protect the health of pets. Active Defense+ premium and super-premium foods combine advanced dietary science and nature’s best ingredients. All Active Defense+ products offer SuperFusion Advanced Nutritional Blend—a…
Aurora, Mo.-based Mirage Pet Products has acquired Pet Flys, a manufacturer of pet carriers, apparel, toys and accessories headquartered in Burbank, Calif. According to Pet Flys founder Tammy Arnett, Mirage Pet Products is the ideal company to take Pet Flys to the next level and meet its growing consumer demand.…
Bulldog Marketing & Sales, Inc. has released a new video entitled The Pet Industry is Broken! Let’s Start a Revolution & Sell More! In the video, John Cullen, pet industry veteran and founder of the BRONX, N.Y.-based pet marketing and sales agency, tackles many of the key issues facing the…
The Rat Assistance & Teaching Society, a non-profit organization dedicated to improving the treatment of domestic rats, has created a Facebook group called Herp-Owners Humane Pledge. The group features information on the humane feeding of snakes and other herptiles, and offers a place for herp owners and retailers to show…
Oxbow Animal Health has hired Mikki Nienhueser as its education coordinator. In this position, Nienhueser will work to develop programs and curriculum for all facets of Oxbow’s Junior and Intermediate Vet Camps, as well as develop and implement training programs for camp counselors. Additional key responsibilities of the education coordinator…
Irving, Texas-based Animal Supply Company (ASC) has acquired Wilson Pet Supply, based in Hanover, Ill., and the assets of Coast Pet Distributors, headquartered in Carlsbad, Calif.The acquisition of Wilson Pet Supply expands ASC’s service throughout the Midwest, with significant focus in the Chicago area. The acquisition of Coast Pet Distributors…
This year’s Petfood Forum, hosted by Rockford, Ill.-based Petfood Industry magazine, is reportedly on track to break records. Organizers expect a 50-percent increase in overall attendance at the event, where exhibit hall space square footage grew 60 percent, with the number of exhibitors increasing by nearly 25 percent. Petfood Forum…
Natural Balance Pet Foods has unveiled Original Ultra Whole Body Health dry food formulas for dogs and cats. The formulas were created by the company’s nutritionists to support the needs of felines and canines through all life stages, from growing puppies and kittens to energetic adult dogs and cats. “We…
Marshall Pet Products has rolled out peggable pouch packaging for its Pill Paste, which enables animal caretakers to easily administer pills and capsules. The company also unveiled its Pill Paste for Horses. The packaging makes it easier for retailers to display and stock the product. Pill Paste comes in Bacon…
To support retailer sales and promote its entire family of premium dog treats, Look Who’s Happy has added the pre-packed floor display to its complete range of marketing materials. The brightly colored floor display comes with 36 re-sealable pouches—18 Fetch’n Fillets and 18 Tempt’n Tenders—to stock and display on provided…

Pets & Products

March 16-18, 2016

Industry Calendar

April 28-30, 2015: Pet Industry’s Top2Top Conference

Omni La Costa Resort

Carlsbad, Calif.

Phone: (202) 452-1525 x1020


May 1- 3, 2015: Groom Classic 2015

Kansas City, Mo.

Phone: (800) 705-5175


May 2- 3, 2015: Reading Family and Pet Festival

Reading Fairgrounds

Leesport, Pa.

Phone: (800) 677-4677


May 5- 7, 2015: Pet Boarding & Daycare Expo West

Burbank, Calif.

Phone: (717) 691-3388


May 5- 6, 2015: ASC West Open House

Pasadena Convention Center

Pasadena, Calif.

Phone: (800) 323-2963


May 7-10, 2015: Zoomark International

BolognaFiere Exhibition Centre

Bologna, Italy

Phone: (+39)0243911502


May 28-31, 2015: Aquarama 2015

Suntec Singapore International Convention & Exhibition Centre

Suntec City, Singapore

Phone: +65 6592 0889


June 5- 8, 2015: Intergroom

Garden State Exposition Center

Somerset, N.J.

Phone: (781) 326-3376


June 18-21, 2015: Pacific Veterinary Conference

The Westin Long Beach

Long Beach, Calif.

Phone: (800) 655-2862


June 25-28, 2015: Petquest

Holiday Inn Roberts Conference Centre

Wilmington, Ohio

Phone: (717) 691-3388


Reader Poll

What is the most important factor when evaluating natural products for your store?

manufacturer reputation
third-party cerification
country of origin