3 Challenges That SuperZoo Can Help Retailers Overcome

Want fresh ideas, insights and inspiration? The World Pet Association provides the insider knowledge that’s essential for growing your pet business today.



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In our business, knowledge is power. At the World Pet Association (WPA), we make it our mission to deliver the information you need to improve your operations and become more profitable. 

In order to provide you with the expertise that will best help you overcome your challenges and take advantage of the opportunities you’re currently seeking, we asked pet retailers, groomers and service providers about their greatest business and operation needs. Here’s what they had to say about the key challenges facing our community:


Challenge #1: Attracting new customers.

Solution:
Without new customers, your business becomes predictable and stagnant. According to Vend’s 2018 Retail Trends and Predictions report, retailers will thrive if they step up their social strategies, use customer data effectively and provide an engaging shopping experience. Learn fresh new strategies in SuperZoo sessions like “Meet the Millennials: The Customers to Change It All” by Barbara Wold, and SuperZoo’s recently released white paper, Database Collection Made Easy: Simple Steps to Building and Sustaining a Customer Database. 


Challenge #2: Competing against online and big-box retailers.

Solution:
More retailers than ever are trying to get a piece of the pet market, but there are many effective ways to stand out and make sure customers choose you. As reported on Inc.com, retailers can win against big-box giants by providing a compelling experience, incentives, value or an interesting product mix. Retailers should plan to attend the SuperZoo session “Stand Out! Differentiate or Disappear” presented by author and successful businessman Larry Mersereau, who will highlight new and emerging ways to position your business so customers choose you. 


Challenge #3: Getting the most out of social media. 

Solution:
As mentioned, a compelling social strategy can be key to branding your business and setting your company apart from the competition. Smart Insights reports that in 2018, the number of worldwide social media users is 3.196 billion, up 13 percent from last year—proof that social media is important for growing your reach. With tools and platforms constantly changing, staying on top of best practices is a must. Learn the latest tips and tactics in “Is Your Pet Business Social Enough for Your Customers?” a SuperZoo session by Lynn Switanowski.

In addition to 80-plus expert sessions, SuperZoo also offers Retail Monday, a day dedicated to business education before the tradeshow opens—and don’t forget to take advantage of the free animal wellness and retail sessions that happen right on the show floor. 

WPA also provides business-building tools and resources like our annual financial survey of pet retailers across the country. The WPA Retail Operating Performance Report helps pet business owners benchmark and improve operations, and pinpoints exactly where you need to make changes in order to improve your bottom line. You can get a sneak peek at the 2018 results and key performance ratios during a special SuperZoo session next month.  

I truly believe that there’s nothing more important than being a lifelong learner, and at WPA, we’re dedicated to providing you with the timely information and expert knowledge that can help you excel right now. Your success is our success—let’s succeed together! 


Jacinthe Moreau is president of the World Pet Association, which organizes SuperZoo. SuperZoo will be held June 26–28, with education sessions June 25–27, at the Mandalay Bay Convention Center in Las Vegas.

 

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