3 Ways to Celebrate National Train Your Dog Month


Sit, stay, roll over—while not every canine can be a show dog, every pup can benefit from proper training. And since January is National Train Your Dog Month, it’s the perfect time for owners to try their hand at some commands.

Since 2010, the Association of Professional Dog Trainers has dedicated the month of January to educating pet parents about the importance of training and socialization for dogs of all ages, sizes and breeds.

“We selected January as the perfect month because so many dogs and puppies are adopted or purchased from breeders and brought home during the winter holidays. Our desire is to help these new pet parents start off the new year right with their newest family member,” APDT notes on its website.

Here are a few ways retailers can get involved and encourage your customers to teach their dog a few new tricks:

1. Create In-Store Displays
Build a “National Train Your Dog Month” display featuring treats, toys, crates and other training tools to increase pet parents’ awareness. Be sure to have a couple of sales people nearby to answer customers’ questions and deliver expert product recommendations.

2. Offer Training Classes
Partner with a local shelter or other professional training group to organize courses for dog owners. This could be a one-time event or regular sessions. Either way, it cements your business as an expert resource in the minds of pet parents and shows your commitment to your customers.

3. Highlight the Importance of Training
The easiest way to celebrate National Train Your Dog Month is to help pet parents understand why training is a key part of dog ownership. Here are a few reasons to feature through both signage and sales people:

• Training improves the bond between pet and owner. It allows dogs and people to build trust and mutual respect, thus ensuring a harmonious relationship.

• It allows you to spend more time with your pet. Training shouldn’t be work – it should be a fun way to get to know your dog!

• Training can eliminate behavioral issues, such as barking, digging, chewing, jumping on guests and territorial marking.

• Proper training enhances safety. In a worst-case scenario, training can ensure your dog heeds your calls to return when off the leash or refrain from eating or touching something dangerous. 


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