4 Ways to Help Pets Battle Cancer



It’s hard to be in the animal world for long without knowing—or having—a pet diagnosed with cancer.

According to research done by Nationwide, which first dubbed November National Pet Cancer Month in 2005, one in four dogs will develop cancer. That’s roughly the same rate as in humans. In cats, the figure is one in five. 

As a retailer, it’s likely local pet owners see you a lot more often than their vet. So, you can play a powerful role in helping promote preventative health… and National Pet Cancer Awareness Month seems like a pretty good time to do it. Here are a few ideas:

1. Promote Preventative Products
The old saying that an ounce of prevention is worth a pound of cure is true. Review items you already stock, and consider putting together a display of preventative products, from supplements and remedies to diets that promote a healthy weight.

2. Host an Event
Consider bringing in a vet or other local professional to talk about cancer in pets, what to look for and what pet owners need to know. After all, it can be hard to gather all the right information and think things through once you’ve already received a heart-crushing diagnosis.

3. Promote Regular Vet Checkups
Remind pet owners in an email newsletter or with a small sign near the register to take their pets in for regular check ups (Nationwide recommends two a year) so that any cancer will be caught early.

4. Raise Money for Research
There are a number of organizations, like the Animal Cancer Foundation, that are working to find new treatments and cures for pet cancer. Whether it’s a donation jar on the counter or a Dog Walk for the Cure event, you can help raise awareness and give back at the same time.

If you’re looking for other pet related dates and holidays that you can tie into your promotions and marketing, the American Veterinary Medical Association maintains a list of Pet Health Awareness events on their website—it’s definitely worth a quick review.

Hat tip to Susan Goldstein at Earth Animal for sharing that this month was National Pet Cancer Awareness Month with me while talking about the supplements and remedies she offers that can help. 


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