AKC Launches New Digital Channel
The American Kennel Club (AKC) will launch its brand new digital-first cable network called AKC.TV. This new joint venture with B Live productions is an OTT (Over-the-top) digital channel that can be accessed via the company’s web-based platform akc.tv or from akc.org.
Dog lovers will be able to connect to AKC.TV from any device including computers, tablets, phones, set-top boxes and AppleTV, with additional platforms to come. Viewers can browse the on-demand content library of dog training videos, puppy and breed videos, original programming, live coverage of AKC events and the new weekly TV show, AKC Live! which covers all that is new or noteworthy in the world of AKC and purebred dogs. The first AKC Live! event will take place on Saturday, Feb 10th at 1:00 p.m. AKC will be broadcasting from the 9th annual AKC Meet the Breeds on Piers 92/94 in New York City.
This modern platform allows AKC to broaden its audience and expand awareness of its mission to promote the value of purebred dogs as pets. AKC.TV will bring dog lovers into the world of the AKC through entertaining and educational content that they can access 24/7. New content will be uploaded weekly to keep the network fresh for viewers and give them insight into all aspects of the AKC community including responsible breeders, Parent Clubs, events and charity affiliates.
The channel is live now to preview at akc.tv and is also available on AppleTV (use the search term “Dogs” to find it).