APPA Promotes Staff Members



The American Pet Products Association (APPA) promoted two staff members.


Jennifer Skelley, who previously served as director of communications and public relations, has been promoted to senior director of communications and public relations. Skelley has been with APPA for nearly 15 years and oversees all communications efforts including public relations, social media and website content for the Association, APPA’s Pets Add Life campaign and Global Pet Expo. Skelley helps develop and implement association-wide marketing communications plans that serve to promote and advance APPA, its members and the pet industry. She is a founding member and serves on the steering committee of APPA’s Professional Women’s Network. Skelley is also a member of the American Society of Association Executives (ASAE), International Association of Exhibitions and Events (IAEE), American Marketing Association, and Public Relations Society of America. She is a graduate of Boston College, where she earned a dual degree in communications and sociology.  


Josh Vetere, who previously served as manager of sales and marketing, has been promoted to senior manager of sales and marketing. Vetere has been with APPA for 13 years and assists with all sponsorship opportunities at Global Pet Expo and the Pet Industry Leadership Conference. His responsibilities include reviewing marketing and advertising materials for Global Pet Expo, creating annual advertising plans that align with the Global Pet Expo theme to help create brand awareness and preparing the sales guide and securing sponsorships for the Pet Industry Leadership Conference. Vetere is a member of the ASAE, New York Society of Association Executives, and IAEE. He obtained his bachelor’s degree in business administration and management from the University of Connecticut, Stamford.


“Both Jennifer and Josh have been outstanding APPA team members for more than a decade and we truly value their hard work and dedication,” said Andrew Darmohraj, executive vice president and COO of APPA. “On behalf of the APPA Board and staff, we would like to congratulate them both on these well-deserved promotions and we look forward to their continued success with the Association.”


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