APPA Reveals New Generational Report



American Pet Products Association (APPA) released Volume 3 of the APPA National Pet Owners Survey: Generational Report, which delves deeper into data trends and buying behaviors of pet owners by generation. 

First launched with the 2015-2016 edition, the latest Generational Report includes data from the youngest pet-owning generation, Gen Z. The oldest members of this generation are just coming into adulthood and beginning to establish their pet ownership. While the biennial APPA National Pet Owners Survey breaks down a few select pieces of data by generation, the new Generational Report is designed to help businesses, media and others specifically identify trends among Builders, Baby Boomers, Generation X, Millennials and Generation Z.


Information found exclusively in this report includes pet ownership by generation, including types of pets owned and the average number of pets; online purchasing trends, incuding subscriptions; specific health benefits of pets; which generation is willling to spend more on their pets healthcare; generation preferences toward different types of food and treats; how various generations become aware of new pet products; and the influence of the economy on pet ownership.


“We know that millennials have taken over as the primary pet-owning demographic, and we’ve learned a lot about how differently that generation spends on pets compared to previous generations, but now there’s a new generation in town,” said Steve King, APPA CEO. “APPA’s new Generational Report gives us valuable insight into how the behaviors and trends of current and future generations of pet owners are evolving and most importantly can help us shape our efforts to ensure the collective pet care community is meeting the demands of new generations.”

The full report includes more than 85 pages of information and is available for purchase. 


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