Amazon Launches Pet Food Brand
Amazon further strengthened its presence in the pet industry by launching Wag, its own private label pet food brand. Available exclusively to Amazon prime members, the brand provides an assortment of premium dry dog food and will expand its offerings in the coming months.
Wag's recipes include real meat, fish or poultry as the primary ingredient, and were formulated with the help of veterinarians to provide an optimal blend of protein and fat without any added grains. Customers purchasing Wag products will receive five dollars off their first bag and get free two-day shipping.