American Pet Nutrition Partners with The Mars Agency



American Pet Nutrition selected The Mars Agency as its new shopper marketing agency of record. The company made the decision after a highly competitive selection process that assessed marketing pitches from top-ranked agencies.


Headquartered in Utah, American Pet Nutrition is a 46-year-old company that makes premium, grain-free pet food and treats primarily under the Supreme Source, Vita-Bone and Beggar Dog brands. The Mars Agency will begin strategic, retail and creative positioning support for the Supreme Source branded dog and cat product lines.


“During the pitch process, The Mars Agency team demonstrated a higher level of strategic thinking and unique retailer insights and know-how than its competitors,” said Matt Keller, brand manager at American Pet Nutrition. “We needed a partner deeply rooted in the retail space, with credentialed specialists across channels. Their combined team of business, commerce and creative experts have already started to help us uncover the best and most unique opportunities for near-in and new, future-forward growth.”


“Like us, The Mars Agency is a multi-generational and family-owned business,” said Ryan Wilson, American Pet Nutrition’s director of sales and marketing. “Their independence allows them to be more nimble and agile, which will help us to drive profitable growth that much quicker.”


Leveraging research, sales data and its growth opportunity sizing methodology, The Mars Agency has already helped American Pet Nutrition prioritize marketing initiative sand investment across key accounts. The team’s collective shopper marketing efforts will be in market in early 2018.


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