American Pet Products Association Names New Board Member
Steve King, CEO of the American Pet Products Association (APPA), revealed that Chanda Leary-Coutu has been elected to serve on the board as a director.
Leary-Coutu is director, consumer experience and marketing communications for WellPet, a leader in natural pet nutrition with brands including Wellness, WHIMZEES, Old Mother Hubbard, Sojos, Holistic Select and Eagle Pack. With 14 years of experience in the pet care community, she’s a proven communications and marketing leader with extensive knowledge in global, local and omni-channel marketing, internal and external communications and digital marketing and social media.
“On behalf of the APPA team, we’re proud to welcome Chanda and believe she will be a tremendous asset to the board,” said King. “Chanda’s marketing expertise coupled with her passion for supporting and promoting responsible pet ownership, makes her the ideal candidate to continue elevating the board and its efforts to serve not only the association but the entire pet industry.”
Leary-Coutu has been closely involved with Human Animal Bond Research Institute and has participated in initiatives led by the Pet Sustainability Coalition. Additionally, she leads WellPet’s Wellness Foundation and partnership with Best Friends Animal Society, and serves on the board of directors for the Better Business Bureau of New England.
She earned a bachelor of arts in communications/marketing from Boston College and a master of science in communications from Boston University. Additionally, she participated in the graduate certificate program at MIT Sloan in Cambridge, Mass., where she earned a certificate in digital business strategy.