An International Event
Anne Ferrante, senior vice president of member relations and business development for the American Pet Products Association, explains how the organization—and Global Pet Expo—help drive the pet industry’s worldwide appeal.
How does the participation of international exhibitors and attendees at this year’s Global Pet Expo compare to previous years? What does this say about the growing influence of the show worldwide?
Anne Ferrante: The international participation in American Pet Products Association (APPA) membership and Global Pet Expo continues to grow. APPA is positioned solidly in the global market, initiating international relationships and collaborating with key players to encourage continuous growth in participation of international members, exhibitors and attendees at Global Pet Expo. International participants understand that Global Pet Expo is the U.S. show to attend, and they understand the value of the support they receive through their APPA membership.
What countries are represented at Global Pet Expo this year? How are they organized on the show floor?
Ferrante: For 2019, APPA membership and exhibitors come from nearly 40 countries, while Global Pet Expo draws attendees from more than 80 countries.
International exhibitors can be found throughout the show floor, with country-specific pavilions for China, Great Britain, Taiwan and the addition of Brazil this year.
What types of products are being featured by international exhibitors this year?
Ferrante: The international exhibitors’ product offerings always bring an innovative approach and unique style to Global Pet Expo.
The British Pavilion (4800-4900 aisles) will feature new products that include an effective chicken coop locking door kit, natural foods for small animals, microfibre dog drying coats and towels, grooming products including scented colognes, dog beds, collars and life-enhancing superfood for dogs, as well as the latest packaging solutions.
The Brazil Pavilion (3900-4100 aisles) will feature a wide range of fashionably styled and high-quality specialty pet care and food items.
The China Pavilion (4200 aisle) will showcase toys, feeders and fountains, kennels, beds, clothes and specialty treats, among other products.
Among a wide array of pet care and food/treat items, the Taiwan Pavilion (2400-2500 aisles) will feature a variety of pet strollers and trolley backpacks, carriers and beds and natural cat litters.
Aside from giving them an opportunity to exhibit at the country’s premier trade show, how does the American Pet Products Association (APPA) help international vendors compete in the U.S. market?
Ferrante: APPA is dedicated to offering member support at every level of their business. Entering the U.S. market requires a multi-faceted approach, including everything from assessing market viability to navigating regulatory and compliance issues, and employing the right logistics support.
APPA serves as a source of both U.S. and global market research. All APPA members receive a complimentary volume of the APPA National Pet Owners Survey, with the 2019-2020 edition being debuted at Global Pet Expo. This research helps members understand the U.S. pet products landscape, and our team is available to give custom reports of the areas most pertinent to our members’ needs.
The APPA Regulatory Affairs Department helps members understand and navigate U.S. regulations affecting their products. Our legal experts offer specialized support including ingredient and labeling compliance, and U.S. export/import regulations.
When members are ready to transport their products, APPA’s Export-Import Solution Center gives access to a licensed customs broker to help develop and support their logistics strategy, including implementing compliance requirements and transport efficiency.
In addition, APPA’s Market Access Program and Business Edge program give members a direct connection to a seasoned retail expert consultant, educational webcasts and networking events, all designed to acquaint members with the U.S. marketplace and help them navigate it
Does APPA offer similar assistance to American companies that want to expand into international markets?
Ferrante: APPA supports our U.S. exporting members on many levels. We have developed solid relationships with trade organizations and governmental agencies that can assist with export strategies. In particular, APPA has partnered with Food Export USA for over a decade to deliver the Pet Food Buyers Mission at Global Pet Expo. This program has been a consistent performer and offers U.S. pet food and agricultural product suppliers the ability to have pre-scheduled, one-on-one meetings with pre-qualified international buyers. APPA also has partnerships with the Export-Import Bank of the U.S., the U.S. Department of Commerce and similar organizations. These cultivated partnerships, along with the other APPA member support programs in our Ex-Im Solution Center, provide targeted expert assistance in a variety of areas.