Animal Supply Company Partners with E-Commerce Platforms
The partnerships will enable ASC to continue to grow Animal Supply Connect, a digital e-fulfillment and delivery solution that connects independent pet retailers with their shoppers. Animal Supply Connect offers to help independent pet retailers create and manage an online storefront, providing them an avenue to retain current customers and win back customers who may have migrated to an online seller.
“Having an online presence is the next frontier for independent pet retailers,” said Angela Spears, SVP digital strategy and marketing at ASC. “...Animal Supply Connect enables independent retailers to grow their local roots and create an unmatched shopping experience for pet parents. It’s a win-win for pet parents, who can continue to support their neighborhood pet store, whether they choose to shop in store or online.”
Animal Supply Connect also simplifies the process for retailers to establish an e-commerce website by partnering with platforms such as BigCommerce, Shopify and eTailPet.
Through the platforms, retailers can utilize web templates, digital tools and customer service support to create a customized website. Then, ASC provides its e-commerce app for the retailer to automatically download and select products from ASC’s online catalogue of approximately 5,000 products. When pet parents place orders with the retailer, the order is automatically sent to Animal Supply Company to fulfill and ship within two business days.
Last year, a new retail website and mobile app were also introduced to provide a modern, integrated user experience for retailers to place their store’s orders with ASC.