Give a Tweet


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At first I was a little apprehensive about the newest buzz in the social marketing world. Twitter is essentially a news feed, where users input a maximum of 140 characters (including spaces) at a time. What, I thought, could possibly be conveyed in 140 characters?

But it’s all the rage, so I figured it couldn’t hurt to try it out.

The number of pet stores and pet people on twitter surprised me. I’ve been impressed with the way that some of the pet stores are really using Twitter to promote themselves and keep in touch with their customers. This week, one store ran a giveaway through twitter; another announced its new website; a third announced a new shipment of much-awaited treats that had finally arrived.

In our magazine, we frequently stress the importance of building personal relationship with customers. The stores I mentioned are using social networking to do this. Social sites, like twitter, are allowing them to reach their customers in another place, on another level. Social sites are a great way to put your store’s name in front of your customers a few more times a week¬–and it’s completely free. It’s easy to sign up, and all it takes is signing on once a day to update your status.

So, if you’re not already on twitter, make an account. And “tweet” me at twitter.com/mbreau.

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