Flexi USA Becomes PAW - Pet Adventures Worldwide


flexi USA has been rebranded as PAW - Pet Adventures Worldwide Inc.


The name change comes as a result of the Germany-based manufacturer of flexi retractable leashes decision to terminate its business relationship with flexi USA. The manufacturer will now sell products directly into the U.S. market, prompting the flexi USA team to transition into different pet business opportunities under the new PAW - Pet Adventures Worldwide Inc. brand.

According to president Ulrich Wuebker, the change will pave the way to success in several pet product categories. “Change is something positive,” he said. “I’m proud of all of our employees who have worked hard over the past several months to redefine our company. We are heading in the right direction.”
PAW - Pet Adventures Worldwide Inc. recently launched two new pet brands:


Alcott: The full collection of Alcott adventure gear premiered at last month’s Global Pet Expo. It offers a complete line of adventure dog products, ranging from travel beds and life jackets to reflective collars and leashes. With five product categories, including Essentials, Explorer, Traveler, Mariner and Storybook, Alcott helps create opportunities for dogs and their people to bond together with products that make their adventures more convenient, more fun, safer and affordable.








Uncle Ulrick’s: Uncle Ulrick’s offers American-made and -sourced chicken and beef jerky, as well as sweet potato treats. All of the products are all-natural, with no fillers, by-products, grains, soy, artificial colors or flavors.
“We had overwhelming success launching Uncle Ulrick’s and introducing many new Alcott adventure products at Global Pet Expo,” Wuebker said. “We were humbled by the extraordinary support of our reps, customers and friends in the pet industry.”

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