Spotlight on Social Media
Each month, Pet Business offers a look at some notable social media posts from pet specialty retailers, as well as our own commentary on what we think makes these posts work. Here are some recent examples:
— Cherrybrook Pet (@CherrybrookPet) March 13, 2014
Why it works: Touting any and all awards and distinctions that a pet retailer receives is one of the best kinds of promotion for the business. As members of the Retailer Excellence Awards judging panel, the editors of Pet Business can attest that Cherrybrook’s win in the Best Overall Multi-Unit Retailer (2-10 stores) was well deserved—and certainly worth tweeting about.
— Treats Unleashed (@Unleash) March 21, 2014
Why it works: Calling out a pet-related “holiday” is a great way to engage pet owners and remind them about the important role that their four-legged loved ones play in their lives. And the offer of a free gift to shoppers who come into a Treats Unleashed store on National Puppy Day surely resulted in a healthy amount of foot traffic.
— Healthy Pet (@HealthyPetTX) March 20, 2014
Why it works: While we all know that social media can be a great way to reach current and prospective customers, it can also be a useful tool for connecting with other professionals in the pet world. Hosting pet adoption events and fundraisers are for promoting the store while helping homeless animals.