PIDA’s New User-Friendly Website
The Pet Industry Distributors Association’s interactive online presence was redesigned to make it easier for vendors and retailers to access and explore a wealth of resources.
The Pet Industry Distributors Association’s (PIDA) newly redesigned website makes it easier to build the most effective distributor network for your business. The PIDA website has always offered a wealth of resources, but now users don’t have to dig so deep to find the information they need.
PIDA’s interactive distributor locator map (pida.org/find-a-distributor) is just one of the improvements that have been made to make the site more functional and user-friendly for everyone in the distribution channel. Retailers and manufacturers can simply click on a state to access a complete list of PIDA distributors and live pet wholesalers that includes each company’s product categories and the states they serve. You can find out if they drop ship and link directly to their websites to browse, sign up or place an order. This feature is available to both PIDA members and non-members.
The PIDA home page has been segmented into categories so retailers, suppliers and distributors have quick access to the programs that apply to them specifically. For retailers, that includes free employee training from Pet Store Pro, business-building webinars from Global Pet Expo Academy and the Pets in the Classroom educational grant program that introduces children to the joy of owning pets.
PIDA distributor and supplier members can log into the PIDA member center portal to take advantage of exclusive members-only services and publications:
•APPI Energy energy-efficiency consulting to reduce and manage electricity and natural gas costs
•Low and no-cost commercial collection services from CST Company
•ITR Advisor snapshot of national and global trends
•Monthly Pet Economics Report
•Retailer-Distributor Relations Report
Plus, members can access downloadable logos and marketing materials from the Member Resources quick link on the portal.
The Power of D
Though consolidation has reduced the number of distributors over the years, the volume of products flowing through the channel is greater than ever. So is the value that distributors bring to both sides of the supply chain. PIDA’s Power of D micro site explains how retailers and manufacturers can put the power of effective distribution to work.
“Distributors have an opportunity to add value for manufacturers by providing access to all the different sizes of customers,” says Todd Shelton, CEO of Phillips Pet Food & Supplies. “They can bring a broader portfolio to play in the marketplace than a single store can afford to keep in their stock, and they can provide faster access to product as customers’ demand patterns change.”
Distributors buy merchandise in large quantities and break it down to sell in smaller quantities to retailers, but the biggest asset that distributors bring to the table is the relationships they maintain with their retailer customers. Distributors provide a level of service that is more focused and targeted than manufacturers can provide, and they establish relationships with retailers that go beyond sales and have a better understanding of their needs. Distributors add value by taking the time to educate retailers about a manufacturer’s product and by providing advice to help them sell it.
“We’re in the stores on a much more regular basis with our sales staff, with our flyers,” says Mark Smith, president of Frontier Distributing. “So we have more opportunities to interact with them and educate them about product features and benefits than manufacturers could on their own.”
To learn more about what distributors can do for you, watch PIDA’s video series at pidapowerofd.org. To locate a distributor or learn more PIDA member benefits, visit pida.org. PB
Celeste Powers, CAE, is the president of the Pet Industry Distributors Association (PIDA). PIDA’s mission is to enhance the well being of the wholesaler-distributor, to promote partnerships with their suppliers and customers, and to work cooperatively with other organizations in fostering the human/companion animal bond.