In order to build a winning online marketing strategy, pet specialty retailers must understand the growing impact of mobile devices.
Retailers themselves are the stars that have the most sway with the pet owners who come into their stores—or at least they should be.
The bottom line is that pet health care revenues are increasing at a double-digit rate, and businesses and individuals are getting rich off of it.
Samuel Cohen, vice president of marketing and sales for Healthy Pet, discusses what sustainability means in the pet products arena, and why retailers should care.
Ed Sayres and PIJAC's government affairs team summarize the powerful, but sometimes overlooked, legislative resources available to its members.
The pet industry can learn a lot from how the plastics industry mishandled its fight against dangerous activist propaganda.
Manfred Bogdahn, inventor of the flexi retractable leash, discusses how his company continues to drive success for pet retailers with best-in-class products and merchandising solutions.
Robert Miavitz, president and owner of Jolly Pets, discusses trends in the dog toy category and how the company can help retailers increase sales.
Ernie Katris, managing partner for Elive, discusses how the company utilizes passion and creativity to develop a diverse range of products that solve problems for pet owners.
After spending several weeks exploring just about every facet of the Mud Bay retail operation, I came away with one burning question. Can they please open a store in my neighborhood?
Besides bringing joy to the household, Mickey is a testament to the amount of money consumers will spend on their new pets.
Just about every pet retailer is trying to devise a winning strategy for engaging Millennials, but will doing so require them to move away from the brand equity they have worked so hard to build with shoppers over the years?
Lanny Viegut, owner and chief innovator of Vital Essentials, discusses how differentiation and innovation help the company lead in the rapidly growing raw food sector.
The Pet Industry Joint Advisory Council, which has defended the pet trade from attacks by animal-rights activists for more than 40 years, is getting some much-needed support from a new partnership.
A new partnership between the Pet Industry Joint Advisory Council and the Pet Leadership Council has the potential to positively influence the public's perception of the pet industry.
Baby Boomers like me (I am at the tail end of the Baby Boomer generation) have long powered the growth of the pet care category. If many of them are like me and question their future pet ownership, our industry could be in for some hard times ahead.
Dave Van Brunt, vice president of companion animal marketing for Bayer, discusses how pet stores can effectively meet the challenges and opportunities that come with selling pest control products.
Ron Cotting, vice president of sales and marketing for Natural Solutions For Life, divulges how the company's pet supplements are formulated to provide unmatched support for pet health.
The pet industry may be on the brink of a new round of consolidation, and this time the result could have dire consequences up and down the supply chain.
The pet industry must get better at communicating the many ways it works to improve the lives of companion animals, or risk letting activists cast our business in a negative light.