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Why a Lack of Branding is Killing the Pet Industry

According to guest blogger John Cullen, pet product manufacturers cannot win consumer—and retailer—loyalty without a good branding strategy.

Scenes from SuperZoo 2017

More than 10,000 pet industry professionals gathered in Las Vegas to attend this year's edition of SuperZoo, featuring almost 1,100 exhibitors on an expansive and bustling show floor.

Preparing for Life After Millennials

The pet industry’s efforts to engage Millennials appear to be paying off quite nicely; but what is being done to build the next generation of pet owners?

Zooming Into a New Era

Royal Pet Inc. is building on its 20-year history of crafting solution-oriented pet care products with the launch of an innovative line of edible dog chew toys.

Expression Through Design

Pet Express’ unique store setup coupled with an abundance of live animals makes for a memorable shopping experience that keeps customers coming back.

Name Your Price

By re-evaluating their approach to sales margins, retailers can identify missed opportunities for potential profit and build a stronger foundation for their business.

Health Helpers

These healthcare products and supplements cover all aspects of a pet’s physical wellbeing.

Something Natural to Chew On

Pet parents are increasingly choosy when it comes to dog chews, so retailers should invest in a wider variety of natural and non-traditional treats.

Putting Education First

With a comprehensive curriculum that blends experiential learning, online training and a formal classroom, Pet Food Express (PFE) ensures that all of its sales associates are prepared to help customers take the best possible care of their pets.

Caring Commitment

Through a range of fundraisers and adoption-focused events and programs, Pet Food Express demonstrates a firm commitment to supporting pets throughout its community.

Multifaceted Merchandising

When building displays and crafting its product assortment, Pet Food Express takes a purposeful approach that reflects several parts of its larger philosophy.

Purely Palatable

With palatability, cross-selling and domestic sourcing at the forefront of Emerald Pet’s vision, the company caters its products to be successful in a retail environment.

Embracing an Indulgence

Baked and gourmet treats offer fresh, customizable goodness that make them a favorite among pet parents seeking a special reward.

The New Humanization

Pet owners are taking pampering to the next level, and pet specialty retailers with the right approach stand to benefit.

Nourishing Pets and Pet Stores

Michael Landa, founder and CEO of Nulo Pet Food, discusses how his company has embraced the role of innovator in the pet nutrition category while driving new business into the independent pet specialty channel.

Facing a Whole New World Together

Small, independent retailers play an important role in leading the pet industry into a future filled with change.

In the Trenches

Retailers who stand ready and willing to fight for the future of the pet industry can use this how-to guide on legislative battles.

Step Up to the Podium

Carina Evans, CEO of Podium Pet Products, discusses how the company is driving success for retailers with a fast-growing portfolio of pet care solutions.

Proving the Industry is "Better Together"

As the industry gears up for SuperZoo 2017, Doug Poindexter, president of the World Pet Association, discusses the show’s evolution and phenomenal growth while offering practical advice on how retailers can make the most of their experience in Las Vegas.

Competing With Convenience

Brick-and-mortar pet retailers can effectively defend their market share from online competitors by making the shopping experience easier for customers.
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