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Merck Animal Health Acquires U.S. Rights to SENTINEL Brand

The SENTINEL brand will bring parasite protection products to the company's portfolio.

Buster + Punch Rolls Out Dog Collar and Leash Line

The home fashion label enters the pet market with its new collar collection.

V-dog Celebrates 15th Anniversary During Vegan Dog Month Campaign

The company's birthday celebration will be held in conjunction with its fourth annual campaign to raise awareness of the benefits of vegan dog diets.

Coolhouse Botanics Unveils Kradle Calming Solutions

The company's new CBD brand will focus exclusively on stress reduction for dogs.

Rescue CBD Reveals Line of CBD Oil Products

Rescue CBD is dedicating a portion of profits to provide CBD oil to animal shelters in the U.S.

Satisfying Regional Needs

Geographical retailing allows retailers to provide an appropriate portfolio of products tailored to the specific wants and needs of local pet owners.

Pricing Right

In order to appeal to customers of all income levels, retailers should rely on a good, better, best strategy to provide quality products at a variety of price points.

Talking ‘Bout My Generation

All pet parents are looking for unconditional love and companionship, but different age groups often seek out products that align with their respective lifestyles.

A Raw Opportunity

Raw pet foods were once considered a trend, but they’re officially here to stay as more owners become aware of the health benefits.

Au Naturale

Pet owners are increasingly favoring natural foods and treats for their dogs and cats, making this a fairly dynamic category for pet specialty retailers.

Supplements for Success

With consumers taking a greater interest in supplements and remedies for dogs, now is the perfect time for retailers to expand their selection.

Pest Control

Flea and tick prevention has become a year-round practice, and pet parents want effective parasite treatment that’s safe for felines.

A Natural Leader

Jeanne Jacobs, leader of business development for PetAlive, discusses how the brand has grown into a one-stop destination for herbal and homeopathic healthcare solutions.

Beauty by Design

In offering fresh designs and high-quality products, Sentiments, Inc. is at the forefront of the growing pet furniture category.

The Ferret Experts

Amanda Altman, marketing coordinator for Marshall Pet Products, explains how the company has spent the past 80 years earning its reputation as the premier supplier of ferrets and ferret products.

It’s All About the Cage

When it comes to properly setting up a herptile’s habitat, the first step is selecting a proper cage.

Water Treatments: Tricks or Treats?

When it comes to water treatments, fish hobbyists who can position themselves as experts in the field will see the most success.

Tasty Treats

Unlike their stature, small animals have big needs when it comes to treats and nutrition.

Well Treated

This assortment of treats for cats and dogs provide an added nutritional boost for pets in-between mealtimes.

Comfort of Home

This collection of home products will help pets feel comfortable and happy in their living spaces.
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