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Human (and Pet) Nature

Trends in natural nutrition continue to follow human food trends, so retailers must be prepared to answer any and all questions regarding their offerings.

All Natural Pet Pampering

When it comes to grooming products, today’s pet parents aren’t compromising quality nor natural ingredients—they want it all.

Green Pet Products Go Mainstream

Manufacturers of eco-friendly pet products have gained a strong following with conscientious consumers, and retailers must also get on board to remain relevant.

Sturdy and Sustainable

As eco-friendly pet beds have become mainstays of the category, manufacturers are now meeting owners' demands for style and durability, too.

Reduce, Reuse & Have Fun

As pet parents become more environmentally conscious, independent retailers continue to be their go-to source of information on the best eco-friendly toys.

What's in a Word?

How we define natural pet food is ever changing, but its popularity and importance to your store is here to stay.

What's New?

Manufacturers say constant innovation is the key to boosting natural treat offerings in pet stores.

More Than Skin Deep

Natural grooming products are growing in popularity as pet parents take a closer look at what goes into the products they buy for their companions.

Chews Wisely

With more consumers seeking out healthy options for their pets beyond food and treats, the natural chews category has nothing but growth in its future.

Cleaning Up with Natural Litter

Natural cat litter is available in many forms and textures, so manufacturers are helping consumers learn more about the options.

Organic Growth

While they still represent a relatively small segment of the pet food market, organic food and treats are becoming more popular as consumers pursue healthier diets for themselves.

Still Naturally Appealing

Consumers continue to seek natural foods for their dogs and cats, and manufacturers are developing more offerings in response.

Staying Clean and Going Green

Once a niche category, green cleaning products are taking over retail shelf space as shoppers increasingly look for safe, effective, natural solutions to pet-related messes.

Re-making the Pet Bed

As going green becomes mainstream, reusing unwanted materials to create unique pet products allows manufacturers to become creative – and pet parents to sleep soundly.

Natural Pest Solutions

Manufacturers in the natural flea and tick solutions category are prioritizing alternatives to chemical ingredients.

Eco-friendly Fun

Pet product manufacturers are expanding their toy lines to include offerings made from non-toxic, natural materials and eco-friendly components.

Natural Pet Food Evolution

Natural dog and cat foods have many attributes that manufacturers and retailers are eager to communicate to consumers.

A Treat from Mother Nature

Although there is no single set of industry standards to define natural pet treats, it is clear that many manufacturers are devoted to setting a high bar with their products.

Naturally Well Groomed

Consumers are more interested than ever in purchasing natural grooming products to use at home on their pets.

Natural Pet Nutrition

It has become almost a given that shoppers will turn to independent pet stores first when looking for natural pet nutrition.
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October 2018

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