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The Heart of the Department

An honest evaluation of your aquatics sales requires both an examination of the in-store setup and an introspective look at your overall approach to livestock.

Filter Finesse

Pumps and filters are essential components of any tank setup, so retailers need to craft a finely tuned selection of high-quality products to meet their customers’ needs and preferences.

Illuminating Ideas

Putting some thought and effort into lighting can dramatically improve your store’s displays and shopping ambience while boosting bulb and fixture sales.

Investing in Invertebrates

To see success in the marine invertebrate category, retailers need to look beyond just corals to the wide variety of fascinating animals they can offer their customers.

Meal Ticket

Independent retailers face a lot of competition in the packaged diets category, but a well-informed staff and expertly curated selection can secure loyal customers and repeat sales.

Trimming the Tank

Retailers can find success in the décor category by providing creative examples and offering a unique selection of products.

Feeding Time

By providing a reliable and comprehensive supply of frozen and live food options, retailers can build sales and become an indispensable resource for their customers.

Penny Wise

There are several strategies that a pet retailer can adopt to control costs; it is all a matter of deciding which are most appropriate for the individual store.

Creative Control

The aquatics department offers plenty of opportunities to create eye-catching merchandising displays both in the dry goods and livestock sections.

Flavor of the Month

Pet specialty retailers can drive livestock sales with some ingenuity and a robust schedule of monthly sales.

Avoiding Troubled Waters

Water quality is a crucial aspect of maintaining an aquarium, and many hobbyists need a major assist from their local pet specialty retailers to get it right.

Freshwater Fish 101

Having livestock expertise in a pet specialty retailer’s freshwater fish department is key to ensuring that customers leave armed with the right assortment of fish and the knowledge necessary to house them successfully.

Evaluating the Aquatics Department

Pet specialty retailers need to consider a number of factors, including their livestock assortment and the quality of their employees, when assessing their aquatics department.

Pumping Up Sales

Understanding the ins and outs of the pumps and filters category is a great way for retailers to boost sales and help customers make the most appropriate purchasing decisions.

Next-Generation Aquatics

The team behind Central Pet Aquatics’ Aqueon brand discusses innovation and nurturing aquatics.

The Bright Side of Sales

Lighting can be a tricky component of aquarium keeping to get right, but well-informed retailers can make this department of their aquatics section really shine.

The Case for Invertebrates

Invertebrates are often sought solely for their ability to clean up a tank, but there is much to be gained from giving them the care and attention they deserve.

The Perfect Packaged Diet

With the proliferation of packaged fish diets on the market these days, hobbyists are turning to retailers for help in finding the most ideal products for their fish.

Improving the View

Most aquarium décor purchases are dictated by personal aesthetic preferences, but retailers can provide valuable insight into the most appropriate way to decorate a tank.

A Fresh Approach

Selling live and frozen food presents an array of challenges, but pet specialty stores have much to gain from offering a comprehensive assortment of these options.
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