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Industry News Archive

Petrics Launches Pet Health App

At SuperZoo, Petrics Inc., a pet health technology company launched a free Health and Nutrition App.

Pet Partners Receives Support from Petco and Blue Buffalo

Pet Partners, an organization that registers therapy animals for animal-assisted interventions, is excited to announce the continued existence of its Cancer Care Fund, which helps therapy animals with cancer.

Purina Animal Nutrition Reformulates Chicken Feed

Purina Animal Nutrition announced that Purina Organic layer feed now includes the exclusive Oyster Strong System.

My Perfect Pet Expands Partnership with Pet Food Experts

My Perfect Pet expanded distribution with Pet Food Experts in the Northeast and Mid-Atlantic markets.

Animal Supply Company Initiates New Services

Animal Supply Company (ASC) announced a series of new services and capabilities.

DOG for DOG Releases Multiple New Products

At SuperZoo, DOG for DOG launched new products that include dog food, dog treats, dog beds and toys.

Ello Pet Supply Initiates Go Clean Label Program

Ello Pet Supply created a list of prohibited ingredients in their products through its Go Clean Label program.

New Pet Health Company Launches

Dr. Stuart Garber created MaxWell Pet, a new company that offers natural, safe pet remedies with zero side effects and proven results.

PET | TAO Launches New Supplement

Holistic pet food and media company PET | TAO launched Complement Immune, a mushroom immune supplement for pets at SuperZoo.

Groomers Helper to Release New Product

Groomers Helper introduced "NO-CHOKE" Control/Slip lead as an important new safety tool for groomers and pet handlers.

The Company of Animals Updates Baskerville Ultra Muzzle

Redesigned with two new features, The Company of Animals' Baskerville Ultra Muzzle provides greater ease of use to pet parents and comfort to their dogs.

Blue Dog Bakery Launches New Treats and Packaging

Blue Dog Bakery celebrated its 20-year anniversary with a reveal of its new line of premium meat snacks as well as updated packaging.

Vital Essentials to Host SuperZoo Instagram Contest

Vital Essentials will launch its new “Better Wetter or Nicer Naked” campaign at SuperZoo with an Instagram contest.

Health Extension Broadens Distribution with Pet Food Experts

Health Extension has a new partnership with Pet Food Experts (PFX).

EzyDog Offers New Dog Backpack

EzyDog released its new Summit Backpack, a load carrying solution for dogs that love adventure.

P.L.A.Y. to Debut New Cat Toy and Dog Bed Collections

P.L.A.Y. (Pet Lifestyle And You) will introduce its first-ever cat plush toy line, Feline Frenzy, and its new California Dreaming Memory Foam Bed Collection at SuperZoo.

BrightPet to Display Updated Recipes at SuperZoo

BrightPet Nutrition Group will showcase its updated Adirondack formulas and new packaging during SuperZoo.

DOOG Makes New Hire

DOOG hired Rick Klein to head its sales operations in North America.

PetRageous Displays New Collection at SuperZoo

PetRageous Designs announced the fall 2018 release of Eddie Bauer PET, its collaborative collection with Eddie Bauer.

Pet Parents Hires Content Writer

Pet Parents hired Micka Virtudazo to lead the company's efforts in creating content that aids in the education of pet parents.
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