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What's in a Word?

How we define natural pet food is ever changing, but its popularity and importance to your store is here to stay.

What's New?

Manufacturers say constant innovation is the key to boosting natural treat offerings in pet stores.

More Than Skin Deep

Natural grooming products are growing in popularity as pet parents take a closer look at what goes into the products they buy for their companions.

Chews Wisely

With more consumers seeking out healthy options for their pets beyond food and treats, the natural chews category has nothing but growth in its future.

Cleaning Up with Natural Litter

Natural cat litter is available in many forms and textures, so manufacturers are helping consumers learn more about the options.

Organic Growth

While they still represent a relatively small segment of the pet food market, organic food and treats are becoming more popular as consumers pursue healthier diets for themselves.

Still Naturally Appealing

Consumers continue to seek natural foods for their dogs and cats, and manufacturers are developing more offerings in response.

Staying Clean and Going Green

Once a niche category, green cleaning products are taking over retail shelf space as shoppers increasingly look for safe, effective, natural solutions to pet-related messes.

Re-making the Pet Bed

As going green becomes mainstream, reusing unwanted materials to create unique pet products allows manufacturers to become creative – and pet parents to sleep soundly.

Natural Pest Solutions

Manufacturers in the natural flea and tick solutions category are prioritizing alternatives to chemical ingredients.

Eco-friendly Fun

Pet product manufacturers are expanding their toy lines to include offerings made from non-toxic, natural materials and eco-friendly components.

Natural Pet Food Evolution

Natural dog and cat foods have many attributes that manufacturers and retailers are eager to communicate to consumers.

A Treat from Mother Nature

Although there is no single set of industry standards to define natural pet treats, it is clear that many manufacturers are devoted to setting a high bar with their products.

Naturally Well Groomed

Consumers are more interested than ever in purchasing natural grooming products to use at home on their pets.

Natural Pet Nutrition

It has become almost a given that shoppers will turn to independent pet stores first when looking for natural pet nutrition.

Body Parts and Beyond

Natural dog chews are an expanding category, as consumers seek new and healthy items for their loved ones.

Measuring the Impact of Natural Pet Products

Natural products represent a big opportunity for pet specialty retailers that can identify and respond to the latest sales trends.

Pick of the (Cat) Litter

A growing number of cat owners are looking for natural litter products that are sustainably sourced and free of harmful ingredients.

Truth and Transparency in Organics

Increased consumer interest in tracing food to the source is leading pet food manufacturers to provide detailed information regarding the origins of their ingredients—and they expect pet retailers to follow suit.

Staying Natural

Pet owners want more variety in natural dog and cat foods, and manufacturers are responding by developing more products.
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