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Package Deal

Known for their convenience and ease of use, packaged fish foods can almost sell themselves, but savvy retailers can catapult sales upward with some thoughtful marketing and sales techniques.

Diving Deep

The Pet Industry Joint Advisory Council is closely monitoring and working on a number of current and emerging issues facing the ornamental aquarium industry.

Diving into Décor

No fish tank is complete without appropriate, yet eye-catching, décor-and retailers can serve as inspiration for hobbyists customers with well-appointed display tanks.

Living for Profit

Live and frozen foods can be a major profit center for retailers that choose to devote the time and staff to nurturing this important but delicate department.

Just Keep Swimming

Three successful fish-focused independent pet retailers illustrate the many challenges and opportunities facing the aquatics category.

In Deep Water

Hobbyists need to understand how important water chemistry is to the health of their aquariums, and retailers should be prepared to help.

The School of Rock

Selling rocks as décor items can be tricky for retailers that do not know which rocks are safe and which are dangerous in aquatic tanks.

Alive and Well

Livestock trends come and go, so retailers need to stay abreast of the market and decide what works for their customers.

Sink or Swim

Since excess proteins in a tank can be disastrous for its inhabitants, hobbyists will need the best protein skimmers available to keep their aquariums thriving

Wild & Dangerous Regulation

A new regulatory board in West Virginia threatens to outlaw common pets like gerbils, hamsters and salamanders.

Handling Freshwater Livestock

A knowledgeable staff and healthy livestock display setups are key to building a robust freshwater fish business.

Saltwater Success

Retailers that are looking to grow their marine livestock departments must first consider whether fish or invertebrates will be the key to that growth.

Creative Sales Techniques

Retailers that are looking to boost sales need to put aside the old strategies and replace them with some fresh techniques.

Designing the Aquatics Department

When devising a merchandising scheme for the aquarium department, pet retailers must balance the needs of livestock with effective strategies for inspiring sales.

Putting Aquariums in the Limelight

Bringing the public's attention to the wonders of the fish-keeping hobby is just one of the ways that the stars of television's Tanked are helping to support the aquarium trade.

Getting in the Trenches

Storeowners have a lot to gain by proactively interacting with staff, rather than managing from behind a perpetually closed door.

The Aquarium Experience

The Fish Gallery, in Texas, offers aquatics customers scalable, affordable options in a palatial retail setting

Under New Management

Careful category management can help retailers get to the heart of what can make their businesses thrive or tank.

Can You Relate?

Every retailer knows that customer service is key, but customer relations-a more personal and nuanced aspect of retailing-is just as critical to a store's overall operation.

Fish Food Philosophy

Understanding the how, when and where of fish feeding-and communicating that knowledge to customers-boosts sales and ensures healthier, happier fish.
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