Selling live and frozen food presents an array of challenges, but pet specialty stores have much to gain from offering a comprehensive assortment of these options.
With a little bit of ingenuity and creativity, pet specialty retailers can generate big sales with small tanks.
Customers often underestimate the importance of substrate, but it plays a critical role in keeping healthy fish and a thriving aquarium.
The Wet Spot Tropical Fish in Portland, Ore., earned its status as an award-winning live animal retailer by focusing on unusual freshwater tropical fish and aiding the success of its loyal customer base of aquarium hobbyists.
Navigating the marine livestock trade presents numerous challenges, but with some careful consideration, retailers can profit abundantly from the category.
Fish-owning customers often need a little hand-holding and a lot of education when it comes to learning the ins and outs of maintaining water quality.
Retailers can reap many rewards-including much desired profit-by getting fully immersed into the pond segment of aquatics and offering a comprehensive selection of livestock.
Pet specialty retailers can dominate their outside competitors in the reef tank category, as long as they have the right expertise.
When viewed from the perspective of untapped sales revenue, pumps and filters are sexy products that deserve a retailer's keen attention.
Selling lighting fixtures and bulbs presents a number of challenges, but with well-thought out strategies, retailers can make the most of this must-have category.
Pet retailers should keep a well-maintained and diverse assortment of invertebrates to appeal to everyone in the hobby.
Known for their convenience and ease of use, packaged fish foods can almost sell themselves, but savvy retailers can catapult sales upward with some thoughtful marketing and sales techniques.
The Pet Industry Joint Advisory Council is closely monitoring and working on a number of current and emerging issues facing the ornamental aquarium industry.
No fish tank is complete without appropriate, yet eye-catching, dÃ©cor-and retailers can serve as inspiration for hobbyists customers with well-appointed display tanks.
Live and frozen foods can be a major profit center for retailers that choose to devote the time and staff to nurturing this important but delicate department.
Three successful fish-focused independent pet retailers illustrate the many challenges and opportunities facing the aquatics category.
Hobbyists need to understand how important water chemistry is to the health of their aquariums, and retailers should be prepared to help.
Selling rocks as dÃ©cor items can be tricky for retailers that do not know which rocks are safe and which are dangerous in aquatic tanks.
Livestock trends come and go, so retailers need to stay abreast of the market and decide what works for their customers.
Since excess proteins in a tank can be disastrous for its inhabitants, hobbyists will need the best protein skimmers available to keep their aquariums thriving