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Parental Guidance

Puppy and kitten products help pet owners care for their new best friends and can help retailers build a bond with customers.

Filling the Feline Toy Box

Once limited to simple cat toys, pet parents are demanding products to engage with their felines, leading manufacturers to create innovative products for meaningful playtime.

Pick of the Litter

Jean Broders, senior brand manager for Kent Pet Group, discusses how World’s Best Cat Litter has been able to cement its position atop the natural litter category.

Pet Tech Gets Smart

New advances in pet product technology are changing not only how owners interact with companion animals, but also how retailers approach category sales.

It's Dinner Time

Beyond just eating and drinking, pet bowls can offer owners a variety of stylistic, travel and health functions for any need.

A Lifetime of Health

Cat owners are searching for nutritional supplements that can increase feline health and wellness through every life stage.

Cultivating Sales

Consumer demand for natural catnip and cat grass products from trusted sources is driving manufacturers to respond with innovative, quality goods.

The Meat of the Matter

Feline nutrition trends include premium proteins, innovative packaging and tasty snacks for finicky eaters.

Cleaning Up with Natural Litter

Natural cat litter is available in many forms and textures, so manufacturers are helping consumers learn more about the options.

Treats for a New Generation of Cat Owners

Cat ownership is booming amongst Millennials—and they are taking the cat treat category in a healthier direction.

Product Round-Up: Pet Carriers

Whether customers are looking for a way to tote pets along on errand runs or bring them on a cross-country voyage, manufacturers have developed the right carrier for the job.

A Safe Approach to Raw Foods

Manufacturers continue to work hard at mitigating the risks associated with raw diets while retailers educate consumers about safe-handling practices.

Heal the Pet, Educate the Parent

Extraordinary innovation is leading first-aid-supply manufacturers to create healing products to maximize comfort and ensure pet health.

Toying With Sales

By accommodating as many budget levels and feline play styles as possible in their product selection, retailers can find success in the cat toy category.

Keeping Cats Cool, Calm and Collected

Despite a reputation for being naturally independent and tranquil, many cats benefit from products that correct behavior and calm anxiety.

Just for Fun

With this selection of high-quality toys made for chasing, chewing and more, retailers can help customers keep their pets active and entertained.

The Scoop on Litter

With more cat litter options available than ever before, it’s up to retailers to help customers find the right product for their feline friends.

Fine Feline Fare

The cat food market is bursting with a variety of flavors and formats perfect for pleasing an increasingly choosy customer base.

Good Health is Always On Trend

Keeping up with the latest developments in pet nutrition is essential for retailers who want to successfully drive dog and cat food sales.

Harnessing the Potential of Healthy Treats and Chews

While consumers spend record amounts of money on their animals, they look to manufacturers to produce treats and
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