Every retailer knows that customer service is key, but customer relations-a more personal and nuanced aspect of retailing-is just as critical to a store's overall operation.
Understanding the how, when and where of fish feeding-and communicating that knowledge to customers-boosts sales and ensures healthier, happier fish.
Nano-aquarium setups can be great for indoctrinating new hobbyists, but only if the pet store selling them provides the right guidance.
Attractive and well-designed display tanks play a vital role in driving a successful aquarium department.
Retailers and manufacturers in the aquatics segment of the pet industry are rethinking their strategies and adjusting to meet the challenging market forces they face today.
Employing a strategic approach to selling rocks as dÃ©cor items will benefit retailers, as well as their customers.
Much more than simply a decorative element in the aquarium, substrates play a vital role in the success of hobbyists and pet stores alike.
Aquatic Experience â€“ Chicago is reeling in aquarist enthusiasts to reinvigorate the fishkeeping sector of the pet industry.
For many retailers, livestock sales are bound to increase this fall, but clever merchandising and sourcing strategies can make sales soar.
Matthew J. Carberry, president of Sustainable Aquatics, discusses the opportunities and challenges facing independent pet retailers in the aquatic livestock trade.
Water testing is a fantastic service to offer-but first, retailers need to consider all the ins and outs of performing accurate and cost-effective analysis for customers.
The water treatment category, more than many others, requires retailers to fully understand how various products work and in precisely what situations to use them.
During icy winters or even chilly autumns, retailers may opt to scale back their pond department assortments and temporarily re-purpose the space to boost sales.
The pond department can be a profit center for pet stores that understand the unique challenges and opportunities presented by this category.
Next month's Ornamental Fish Health Symposium will provide professionals from every level of the aquarium trade an opportunity to help improve the level of care provided to ornamental fish.
While reef fascination is alive and well among hobbyists, retailers need to master some key strategies to make the most out of their reef departments.
Retailers need to have a deep understanding of the pump and filter category to help customers find the products they need.
The right assortment, backed by a knowledgeable staff and effective signage, can wake up the lighting department.
Selling coral, snails, crabs and other invertebrates can be well worth the effort for retailers who understand how to merchandise and maintain them.
Give shelf-stable food sales a boost with some smart marketing strategies and solid sales tactics.