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Telling Our Story with Finding Dory

With the release of the new movie Finding Dory, the pet industry has an opportunity to educate the public on fish keeping, environmental stewardship and the need to protect the aquarium hobby.

Education Drives Innovation at SuperZoo

Doug Poindexter, president of the World Pet Association, discusses the wide range of educational opportunities that retailers will find at this year’s edition of SuperZoo in Las Vegas.

Chipping In

By encouraging customers to have their animals microchipped, retailers and service providers can promote responsible pet ownership and help cast our industry in a positive light.

Closing the Generation Gap

A new study from the American Pet Products Association details the changing demographic profile of today’s pet parents.

Celebration Success

There are numerous pet-related holidays that can provide retailers with an opportunity to engage with current and prospective customers, but storeowners must choose the right observances and approach.

Turning Shoppers Into Advocates

There are five key steps that retailers must take in order to effectively deploy their loyal customers as a defense against dangerous legislative and regulatory actions.

Keeping the Herp Trade Healthy

PIJAC’s Herp Subcommittee is working hard to safeguard herptile owners and the businesses they support.

Spread the Health

A new study commissioned by The Human Animal Bond Research Initiative Foundation indicates that pet ownership leads to healthier humans.

United We Stand

Next month’s first-ever Pet Industry Leadership Conference will bring together all of the industry’s stakeholders to address the critical issues facing us all.

New Leadership, Same Mission

Mike Bober, the new president and CEO of the Pet Industry Joint Advisory Council, discusses how the organization will continue to address the legislative and regulatory challenges facing the pet industry.

Avoiding an Outbreak

When it comes to dealing with zoonotic disease, education and prevention are key.

Three Pet Industry Predictions

While it is impossible to know exactly what the coming year will bring for the pet trade, there are a few developments that the industry can expect to see in 2016.

Four Keys to Holiday Success

The right approach to boosting a pet store’s holiday sales can pay off all year long by enhancing a retailer’s brand.

Giving Thanks

As 2015 draws to a close, the Pet Industry Joint Advisory Council reflects on the great strides that the industry has made in coming together for the common good.

Beating the Bans

A new model ordinance in Macomb County, Mich., puts a spotlight on how dangerously misguided pet sale bans can be. The question is, how will the industry fight back?

The Lifeblood of the Pet Industry

The future of the pet trade—and pet ownership in general—depends on the ability of all segments of the industry to coordinate their efforts to proactively address threats.

Making Connections

Pet retailers can build critical relationships with politicians by following five simple tips.

Grading Classroom Pets

An ongoing study commissioned by the Pet Care Trust is revealing the positive impact that classroom pets can have on students in a number of developmental areas.

Engaging on Knee-Jerk Legislation

The pet industry’s ability to effectively react to rapid-response legislation that is driven by emerging issues requires vigilance and active engagement on the part of every industry member.

Reaching Customers on the Go

In order to build a winning online marketing strategy, pet specialty retailers must understand the growing impact of mobile devices.
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January 2019

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