The company partnered with Doc & Phoebe's.
Six awards were given out to pet industry professionals.
The company's products will now reach 3,500 stores worldwide.
The corporate name for all three companies will be Cosmic Pet.
The new collection was presented at Global Pet Expo.
The new lines include Soft & Tasty and Big Ol' Bone.
The event is a grooming competition that improves the appearance of shelter dogs to increase adoptability.
The company is introducing new branding, packaging and the expansion of its mission.
The company opened a second warehouse in the Northeast.
The company added two new lines of plush toys and expanded its Scout & About line.
Retail buyers got a chance to vote for their favorite new products launched at the show.
The council will be comprised of unbiased, respected pet food industry experts, as well as everyday pet food consumers.
The expansion will apply to all of the company's brands.
HABRI partnered with the Children's Hospital Colorado and the University of Colorado Anschutz Medical Campus.
There were actually 17 store affected, including locations in Ohio, Indiana, Colorado, Minnesota and Missouri.
The line is designed for working dog, law-enforcement, military and veteran communities.
The company will also launch its second generation VE RAW BAR at Global Pet Expo.
The event is scheduled for early April.
The display will be showcased at Global Pet Expo.
This partnership will give Pura Naturals Pet products a broader reach in the mid-Atlantic region.