The company wants its consumers to "Know Better" about pet food and the pet industry.
The company is focused on expanding its pet nutrition center and on improving its involvement with those who care for pets.
The company celebrates its 40th Anniversary by updating its packaging.
WPA updated its brand and its mission, but continues to focus on providing the tools and support to retailers to keep the pet industry moving forward.
The wholesome grain recipes joined the company's Wellness CORE dog line.
Unrefined has dog recipes for all life stages.
The awards honor eco-friendly and sustainable products.
For its 20th anniversary, Petcurean is offering a new collection with 14 recipes for dogs and cats.
The interactive collection is modeled after human "treats."
The flexible and foldable bowl helps pets have access to food and water wherever they go.
The natural snack is made with salmon and has a catnip center.
It is vital that retailers be able to help consumers find the products that are best for their pets.
The turkey tendon dog treats are an alternative source of high protein.
Two experienced leaders join the Jones Naturals team.
There were plenty of lessons for retailers on the show floor.
The companies will bring full spectrum, pharmaceutical grade CBD for pets and people to the grooming and pet specialty marketplace.
Steve Peterson joins to the Vital Essentials Inside Sales team.
Ian Weiss brings nearly two-decades of experience to the role.
The brand released the national contest in celebration of its 20th anniversary.
The campaign will donate up to $5,000 to small animal rescues in need.