The new collection was presented at Global Pet Expo.
The new lines include Soft & Tasty and Big Ol' Bone.
The event is a grooming competition that improves the appearance of shelter dogs to increase adoptability.
The company is introducing new branding, packaging and the expansion of its mission.
The company opened a second warehouse in the Northeast.
The company added two new lines of plush toys and expanded its Scout & About line.
The Retailer Excellence Awards recognize outstanding independent pet specialty retailers in a variety of categories.
The expansion will apply to all of the company's brands.
HABRI partnered with the Children's Hospital Colorado and the University of Colorado Anschutz Medical Campus.
The line is designed for working dog, law-enforcement, military and veteran communities.
The company will also launch its second generation VE RAW BAR at Global Pet Expo.
The event is scheduled for early April.
The display will be showcased at Global Pet Expo.
This partnership will give Pura Naturals Pet products a broader reach in the mid-Atlantic region.
The new partnership will expand Southeast U.S. distribution of WizSmart Dog Pads.
The introductions include Enriched Life and an expansion of Garden Selects.
The new agreement will bring Honey I'm Home products to California, Arizona and Nevada.
The new video series is presented by PIDA.
The research-inspired new look and product line will be officially revealed at the 2019 Global Pet Expo.