Ello Pet Supply created a list of prohibited ingredients in their products through its Go Clean Label program.
Dr. Stuart Garber created MaxWell Pet, a new company that offers natural, safe pet remedies with zero side effects and proven results.
Holistic pet food and media company PET | TAO launched Complement Immune, a mushroom immune supplement for pets at SuperZoo.
Groomers Helper introduced "NO-CHOKE" Control/Slip lead as an important new safety tool for groomers and pet handlers.
Redesigned with two new features, The Company of Animals' Baskerville Ultra Muzzle provides greater ease of use to pet parents and comfort to their dogs.
Blue Dog Bakery celebrated its 20-year anniversary with a reveal of its new line of premium meat snacks as well as updated packaging.
Vital Essentials will launch its new “Better Wetter or Nicer Naked” campaign at SuperZoo with an Instagram contest.
Health Extension has a new partnership with Pet Food Experts (PFX).
EzyDog released its new Summit Backpack, a load carrying solution for dogs that love adventure.
P.L.A.Y. (Pet Lifestyle And You) will introduce its first-ever cat plush toy line, Feline Frenzy, and its new California Dreaming Memory Foam Bed Collection at SuperZoo.
BrightPet Nutrition Group will showcase its updated Adirondack formulas and new packaging during SuperZoo.
DOOG hired Rick Klein to head its sales operations in North America.
PetRageous Designs announced the fall 2018 release of Eddie Bauer PET, its collaborative collection with Eddie Bauer.
Pet Parents hired Micka Virtudazo to lead the company's efforts in creating content that aids in the education of pet parents.
Ziwi recently made leadership changes to its sales team.
W.F. Young, Inc., maker of Absorbine horse care products and The Missing Link pet supplements, appointed Matthew Wurtzel to the position of vice president of sales.
Green Coast Pet launched a nationwide distribution partnership with Animal Supply Company (ASC), effective immediately.
International Veterinary Sciences (IVS) appointed Arthur Bedrosian as chief executive officer and partner.
Healthy Treats, Inc will launch its first long-lasting treat at SuperZoo.
Petco Animal Supplies, Inc. named Ron Coughlin as its new chief executive officer.