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A Way of Life

Driven by passion for a specific identity or set of values, several brands are proving their lifestyle-focused models can thrive in an industry growing ever more competitive.

Walking the Walk: An Interview with Michael Phelps

True lifestyle brands embody their identity not only within their own company, but in who they choose to work with to develop the business and spread the word about their mission and products.

Walking the Walk: An Interview with Natalia Martinez

True lifestyle brands embody their identity not only within their own company, but in who they choose to work with to develop the business and spread the word about their mission and products.

Walking the Walk: An Interview with Bryce LaDuc

True lifestyle brands embody their identity not only within their own company, but in who they choose to work with to develop the business and spread the word about their mission and products.

A Company Living Off Leash

Forward-thinking company Zuke’s has been focused on natural products for active dogs for more than two decades.

Growing Your Gift Selection

With the holiday season around the corner, it’s time to start merchandising your store with products that are perfect for spreading yuletide cheer.

Ready to Ride

These carriers keep on-the-go pets comfortable and safe while reducing the stress of travel.

New Methods for Cleaning Up Messes

Manufacturers are finding innovative, safer and more effective solutions to the old problem of stains and odors left behind by pets.

Cultivating Success

While the pet industry has proven to be fertile ground for growing successful retail chains, expanding a one-store operation into a multi-unit powerhouse can be quite challenging—and risky—when you’re working with limited resources.

Experience Over Everything

Bark Out Loud Doggie Boutique & Café makes an impact with local pet owners by hosting charming events and marketing with a personal touch.

Fashion Forward

For PetRageous Designs, keeping up with the latest trends and embracing the humanization of pets is at the core of the business’ success.

Letting Their Hair—and Fur—Down

Conair, long a household name in human grooming products, has been gaining momentum in the pet products business.

‘Tis the Season for Toys and Treats

As the holidays approach, pet parents want to involve their furry friends in the festivities as much as possible by gifting them themed goodies.

Selling the Spa Experience

Taking the home-grooming experience beyond a simple clean cut, retailers have identified the demand for luxurious products to soothe and indulge pets.

Gaining in Training

From dealing with accidents to correcting behavior, these products will ease the training process and encourage dogs to achieve their best behavior.

Healthcare at Home

With the right approach to education and merchandising, the first-aid and wound care category offers both an opportunity to build customer relationships and strong sales potential.

How to Win in a Changing Marketplace

While pet specialty retailers face serious challenges in an evolving competitive environment, they can still be successful by playing to their strengths.

How to Help Pets Affected By Hurricane Harvey

In the face of historic rainfall and flooding, numerous rescues and shelters in Texas are doing all they can to help pets displaced by Hurricane Harvey.

Why a Lack of Branding is Killing the Pet Industry

According to guest blogger John Cullen, pet product manufacturers cannot win consumer—and retailer—loyalty without a good branding strategy.

Scenes from SuperZoo 2017

More than 10,000 pet industry professionals gathered in Las Vegas to attend this year's edition of SuperZoo, featuring almost 1,100 exhibitors on an expansive and bustling show floor.
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