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On the Cutting Edge of Nutrition

Sara Kuris-Morgan, founder and CEO of Frenchie’s Kitchen, discusses how her company’s human-grade, made-in-the-USA diets meet the demands of today’s discerning pet owners.

Dressed for Success

Erin Breig, director of Rubie’s Pet Shop Boutique (A Division of Rubie’s Costume Company, Inc.), provides retailers with valuable advice on how to drive sales in the pet costume category.

A Fruitful Approach

David DeLorenzo, president of Vetscience LLC/Fruitables Pet Food, discusses his company’s approach to developing wholesome treats that effectively address common health issues in pets.

Engaging on Knee-Jerk Legislation

The pet industry’s ability to effectively react to rapid-response legislation that is driven by emerging issues requires vigilance and active engagement on the part of every industry member.

Reaching Customers on the Go

In order to build a winning online marketing strategy, pet specialty retailers must understand the growing impact of mobile devices.

The Brightest Stars

Retailers themselves are the stars that have the most sway with the pet owners who come into their stores—or at least they should be.

Rx for Success

The bottom line is that pet health care revenues are increasing at a double-digit rate, and businesses and individuals are getting rich off of it.

Sustaining Success

Samuel Cohen, vice president of marketing and sales for Healthy Pet, discusses what sustainability means in the pet products arena, and why retailers should care.

Hidden Gold Mine

Ed Sayres and PIJAC's government affairs team summarize the powerful, but sometimes overlooked, legislative resources available to its members.

Lessons from the Past

The pet industry can learn a lot from how the plastics industry mishandled its fight against dangerous activist propaganda.

Originator and Innovator

Manfred Bogdahn, inventor of the flexi retractable leash, discusses how his company continues to drive success for pet retailers with best-in-class products and merchandising solutions.

Enriching Playtime

Robert Miavitz, president and owner of Jolly Pets, discusses trends in the dog toy category and how the company can help retailers increase sales.

A Dynamic Approach

Ernie Katris, managing partner for Elive, discusses how the company utilizes passion and creativity to develop a diverse range of products that solve problems for pet owners.

A New Beginning

Besides bringing joy to the household, Mickey is a testament to the amount of money consumers will spend on their new pets.

Identity Crisis

Just about every pet retailer is trying to devise a winning strategy for engaging Millennials, but will doing so require them to move away from the brand equity they have worked so hard to build with shoppers over the years?

"MEAT" the Innovators

Lanny Viegut, owner and chief innovator of Vital Essentials, discusses how differentiation and innovation help the company lead in the rapidly growing raw food sector.

Giving David a Bigger Slingshot

The Pet Industry Joint Advisory Council, which has defended the pet trade from attacks by animal-rights activists for more than 40 years, is getting some much-needed support from a new partnership.

Unifying the Pet Industry

A new partnership between the Pet Industry Joint Advisory Council and the Pet Leadership Council has the potential to positively influence the public's perception of the pet industry.

The End of the Boom?

Baby Boomers like me (I am at the tail end of the Baby Boomer generation) have long powered the growth of the pet care category. If many of them are like me and question their future pet ownership, our industry could be in for some hard times ahead.

Bayer Necessities

Dave Van Brunt, vice president of companion animal marketing for Bayer, discusses how pet stores can effectively meet the challenges and opportunities that come with selling pest control products.
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February 2019

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