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Flea Market

Stocking a wide assortment of effective and safe flea and tick products can help keep pets parasite free.

Fun Meets Function

ZippyPaws co-founder and vice president Jen Cao discusses her approach to designing the company’s award-winning lineup of pet toys and adventure gear.

Parental Guidance

Puppy and kitten products help pet owners care for their new best friends and can help retailers build a bond with customers.

Dog's Delight

Treats aren’t just for spoiling our canine buddies—they’re also used for training, to supplement diets and to support health, resulting in a diverse and profitable category.

Pet Tech Gets Smart

New advances in pet product technology are changing not only how owners interact with companion animals, but also how retailers approach category sales.

It's Dinner Time

Beyond just eating and drinking, pet bowls can offer owners a variety of stylistic, travel and health functions for any need.

Minimal but Mighty

As dog owners become more skeptical about products with long lists of ingredients, they are looking at limited-ingredient formulas and adopting a less-is-more approach to feeding their pets.

Keeping Grain-Free Going

Consumer awareness of grain-free dog foods and treats is high, but this doesn’t mean pet specialty retailers can kick back and let the products sell themselves—retailers must educate, promote and discuss.

Identifying an Opportunity

Pet identification is becoming less noisy, yet more social, as pet parents seek effective solutions that will easily help identify their animals while maximizing safety and comfort.

Accidents Happen

Housetraining problems can ruin the bond between owner and pet, resulting in dogs ending up in shelters or worse; pet specialty retailers can help dogs and their humans stay happily together.

Buying into Freeze-Dried

Pet specialty retailers have dialed into the benefits freeze-dried products offer pets, owners and their stores.

Product Round-Up: Pet Carriers

Whether customers are looking for a way to tote pets along on errand runs or bring them on a cross-country voyage, manufacturers have developed the right carrier for the job.

A Safe Approach to Raw Foods

Manufacturers continue to work hard at mitigating the risks associated with raw diets while retailers educate consumers about safe-handling practices.

Heal the Pet, Educate the Parent

Extraordinary innovation is leading first-aid-supply manufacturers to create healing products to maximize comfort and ensure pet health.

Rest Assured

Dog beds offer more than a place to snooze; they can calm anxious dogs, keep those with joint issues more comfortable, and serve as a behavior-training tool.

Serving a Purpose

Dog apparel has always had a fun and silly side to it— which are still important qualities—but as more pet owners look to apparel to protect their dogs from the elements, the category’s tone and mission is changing.

A Healthier Chew

As Millennial shoppers increasingly drive pet product trends, the market is seeing a wider variety of simple, all-natural dog chews.

Just for Fun

With this selection of high-quality toys made for chasing, chewing and more, retailers can help customers keep their pets active and entertained.

Unleashing Category Sales

Dog collars, leashes and harnesses are essentials, bringing high margins to specialty pet retailers and traffic through their doors.

Baked-In Goodness

Pet owners want baked and gourmet treats to be special snacks with clear nutritional benefits.
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The Truth About the FDA’s Grain-Free Dog Food Warning

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Independent Evolution

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