Jean Broders, senior brand manager for Kent Pet Group, discusses how World’s Best Cat Litter has been able to cement its position atop the natural litter category.
New advances in pet product technology are changing not only how owners interact with companion animals, but also how retailers approach category sales.
Beyond just eating and drinking, pet bowls can offer owners a variety of stylistic, travel and health functions for any need.
Cat owners are searching for nutritional supplements that can increase feline health and wellness through every life stage.
Consumer demand for natural catnip and cat grass products from trusted sources is driving manufacturers to respond with innovative, quality goods.
Feline nutrition trends include premium proteins, innovative packaging and tasty snacks for finicky eaters.
Natural cat litter is available in many forms and textures, so manufacturers are helping consumers learn more about the options.
Cat ownership is booming amongst Millennials—and they are taking the cat treat category in a healthier direction.
Whether customers are looking for a way to tote pets along on errand runs or bring them on a cross-country voyage, manufacturers have developed the right carrier for the job.
Manufacturers continue to work hard at mitigating the risks associated with raw diets while retailers educate consumers about safe-handling practices.
Extraordinary innovation is leading first-aid-supply manufacturers to create healing products to maximize comfort and ensure pet health.
By accommodating as many budget levels and feline play styles as possible in their product selection, retailers can find success in the cat toy category.
Despite a reputation for being naturally independent and tranquil, many cats benefit from products that correct behavior and calm anxiety.
With this selection of high-quality toys made for chasing, chewing and more, retailers can help customers keep their pets active and entertained.
With more cat litter options available than ever before, it’s up to retailers to help customers find the right product for their feline friends.
The cat food market is bursting with a variety of flavors and formats perfect for pleasing an increasingly choosy customer base.
Keeping up with the latest developments in pet nutrition is essential for retailers who want to successfully drive dog and cat food sales.
While consumers spend record amounts of money on their animals, they look to manufacturers to produce treats and
By stocking up on great products and providing smart customer service, retailers can make feline travel products a real profit center.
With cat ownership on the rise, the litter category is a perfect sales driver for pet specialty retailers.