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Cat Toys Go Viral

Retailers can leverage people's love for playful felines with a well-curated cat toy category.

A Functional Favorite

The catnip category is often underestimated; but when a retailer invests in it, the segment can provide both impulse purchases and repeat sales.

Welcome Aboard

Pet retailers that are prepared to answer common questions about pet carriers-and merchandise these products well-will have happy traveling customers.

Selling Purr-fect Behavior

An assortment of products on the market today can help turn a cat's behavior from destructive to ideal.

Less Mess, Less Stress

Retailers that get stain and odor products into the hands of new pet owners can help ensure a more harmonious relationship for the pet and its human companion.

Growing Garden Sales

Consumers' growing awareness of the various benefits of cat gardens is driving demand and sales in this category.

Show Some ID

Offering pet identification products and engraving services drives traffic into pet stores and puts a potentially life-saving tool into the hands of appreciative customers.

9 Healthy Lives

The health and wellness product category is booming, thanks to nurturing pet parents and the increasing lifespan of indoor cats.

Unwrapped Opportunity

Pet-themed giftware offers pet specialty retailers high margins, making it a lucrative category-especially during the holiday season.

Time to Talk Litter

Litter and accessories are often overlooked, but as a staple category these products can offer major contributions to a retailer's bottom line.

Climbing Sales

Cat furniture products can be a lucrative category for retailers, but it is not without its challenges.

The Taste Test

Once a category in which price was all important, the cat nutrition segment is now largely focused on wellness-and retailers need to make sure they're keeping up with the trend.

Safe & Secure

The pet containment category is becoming more diverse as shoppers continue to seek products that fit their specific needs and aesthetic sensibilities.

A Trend with Claws

Declawing is out-and that means cat scratching products are in. Smart retailers are ready to cash in on the trend.

On The Road

Cat travel is much more popular than many retailers realize. It would be a mistake to overlook this category, which can generate multiple product sales per customer.

Restoring Confidence

Today's shoppers are approaching the pet food aisle with a healthy dose of skepticism, so pet retailers must go above and beyond to ensure confidence in this important segment of their business.

Making Playtime Work at Retail

Retailers are harnessing the power of play as manufacturers offer cat owners greater variety in the toy category.

Coiffed Cats

No longer just a niche market, cat grooming-and the products associated with it-are gaining traction with today's feline owners.

Treating Kitty Right

Variety is the secret ingredient in creating a cat treat category that tastes of success.

Instincts Gone Wild

Cats are born with strong natural instincts that can be destructive when not managed correctly - smart retailers can help cat owners tame kitty's wild side so the two can co-exist.
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