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A Treat from Mother Nature

Although there is no single set of industry standards to define natural pet treats, it is clear that many manufacturers are devoted to setting a high bar with their products.

Naturally Well Groomed

Consumers are more interested than ever in purchasing natural grooming products to use at home on their pets.

Natural Pet Nutrition

It has become almost a given that shoppers will turn to independent pet stores first when looking for natural pet nutrition.

Body Parts and Beyond

Natural dog chews are an expanding category, as consumers seek new and healthy items for their loved ones.

Measuring the Impact of Natural Pet Products

Natural products represent a big opportunity for pet specialty retailers that can identify and respond to the latest sales trends.

Pick of the (Cat) Litter

A growing number of cat owners are looking for natural litter products that are sustainably sourced and free of harmful ingredients.

Truth and Transparency in Organics

Increased consumer interest in tracing food to the source is leading pet food manufacturers to provide detailed information regarding the origins of their ingredients—and they expect pet retailers to follow suit.

Staying Natural

Pet owners want more variety in natural dog and cat foods, and manufacturers are responding by developing more products.

Green House Effect

Today's green, or eco-friendly, stain and odor products are revolutionizing the way people clean up after their pets in the home.

Making Sweet Dreams Sustainable

Pet bed manufacturers are meeting the strong demand for eco-friendly products by using recycled, natural, biodegradable and sustainably sourced materials.

Earth Bound

Eco-friendly collars, leashes and harnesses are in high demand among environmentally conscious shoppers, but these products are may prove to have a broader appeal than anticipated.

Natural Defense

Fleas and ticks can cause loads of problems for unaware dog owners, but pet specialty retailers can provide a preventative assist through education and products that effectively neutralize these nasty pests.

Keeping Play Safe

Pet owners seeking eco-friendly alternative products for their pets are increasingly turning their attention to the toy category, and they are finding plenty of options thanks to green-focused manufacturers.

Buying the Natural Story

An increasing number of pet owners are researching and buying natural foods for their four-legged loved ones, and retailers that can keep up with the latest consumer demands are well positioned to profit.

Additions & Subtractions

Natural treat manufacturers see ample opportunity for pet specialty retailers in emphasizing healthful ingredients.

Natural Chewy Goodness

The market for natural dog chews continues to grow as consumers seek safer products with added benefits.

Natural Progression

Successfully navigating the latest innovations in natural dog and cat food requires retailers to partner with vendors that can identify which product trends have the most staying power.

Cleaning Up, Naturally

Many pet owners want to avoid chemicals in the stain and odor products they use around their animals, and retailers should be ready to meet this growing demand.

Super Natural Litter

Natural cat litters are becoming increasingly popular with cat owners who are looking for options that are gentle and healthy for both pets and the planet.

Organic Goes to the Dogs (and Cats)

Veteran pet-food manufacturers and newly launched natural kitchens are adhering to the strict regulations of the U.S. government to meet the growing consumer demand for organic pet food and treats.
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