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Recipe for Health

The natural and holistic dog food category is earning more shelf space and market share, as increasingly discerning consumers seek these diets for their pets.

What's in the Box?

Natural cat litters continue to gain popularity with pet owners by offering a high level of safety and performance.

A Fine Dining Experience

Natural cat food manufacturers are dishing out more products that mimic what felines would eat in the wild and helping cat owners provide more satisfying meals for their finicky eaters.

Natural Problem Solvers

Manufacturers are meeting the surging consumer demand for natural solutions to the most common and persistent pet care issues.

Health Goes to Treats

With pet obesity on the rise, consumers are looking for natural treats that are low in fat and calories, as well as offer healthy benefits.

The Greening of the Pet Industry

The natural products movement has become one of the most important trends within the pet industry-particularly for small, independent retailers looking to set themselves apart from larger competitors.

Pet Cleanup Goes Green

Thanks to advancing technology, natural products can now treat stains and odors as effectively as traditional options.

Purely For Chewing Pleasure

Consumers are demanding products with simple, natural ingredients, making natural chews the fastest growing segment of the treat category.

Growing Organically

The organic pet products market is steadily growing. Retailers that align themselves with reputable manufacturers will see success in the category.

A New Wave of First Aid

Natural first-aid products are on the rise, but retailers and manufacturers will have to battle some consumer misconceptions to make the most of the category.

First, Do No Harm

More and more customers are looking for all-natural or chemical-free flea and tick products, and manufacturers have been more than happy to oblige the demand.

Green Gets Going

As demand for natural and eco-friendly pet products picks up, manufacturers and retailers alike are finding their sales are coming easier than ever.

Sustaining Supplement Sales

Retailers can maximize sales in the supplement and health-remedy category by staying abreast on current ingredient trends.

A Category with Bite

By understanding the finer points of the natural chews they sell, retailers can look forward to booming sales as customers seek premium products for their pets.

Natural Development

The cat litter category has been transformed by an influx of a variety of natural products, and the trend shows no sign of slowing.

Nature Walk

Manufacturers are producing environmentally friendly collars, leashes and harnesses that appeal to the eco-conscious and not-so eco-conscious consumer alike.

Special Treatment

Retailers have much to gain and little to lose by taking the time and effort to carefully assemble a winning assortment of natural treats.

Green Cleaning

Eco-friendly cleaning products have become extremely popular with pet owners, and pet stores should be prepared to meet this demand

Planet Friendly Play

Retailers can capitalize on the strong eco-friendly toy category by educating consumers about the durability of the products.

Grooming Greens Up

As consumers place ever more importance on being earth-friendly, pet grooming products manufacturers have stepped up with solutions to attract green-focused owners.
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