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Testing the Waters

Aquarium maintenance is a great way to expand your already existing pet business.

Variety Show

Retailers can cater to marine hobbyists by building a diverse selection from the wide range of fascinating, functional and attractive invertebrates available.

On Display

Showcasing creative, attractive tanks in stores can inspire customers and boost sales of both livestock and aquarium décor.

Fine Dining

Carrying a wide selection of high-quality live and frozen foods unmatched in your area can drive sales across your store’s inventory.

Let Your Imagination Loose

Retailers that can infuse a bit of creativity into their sales strategies are sure to see big benefits in their aquatics departments.

Sale Away

A creative assortment of themed specials can help keep livestock sales brisk, allowing retailers to offer an ever-changing selection of healthy fish.

More Than Meets the Eye

The complexities of aquarium water quality aren’t clear to the average fishkeeping hobbyist, so retailers need to be a reliable source of information and helpful products.

A Fresh Take

By building a diverse selection and constructing creative displays, aquatics retailers can keep freshwater livestock sales afloat.

The Heart of the Department

An honest evaluation of your aquatics sales requires both an examination of the in-store setup and an introspective look at your overall approach to livestock.

Filter Finesse

Pumps and filters are essential components of any tank setup, so retailers need to craft a finely tuned selection of high-quality products to meet their customers’ needs and preferences.

Illuminating Ideas

Putting some thought and effort into lighting can dramatically improve your store’s displays and shopping ambience while boosting bulb and fixture sales.

Investing in Invertebrates

To see success in the marine invertebrate category, retailers need to look beyond just corals to the wide variety of fascinating animals they can offer their customers.

Meal Ticket

Independent retailers face a lot of competition in the packaged diets category, but a well-informed staff and expertly curated selection can secure loyal customers and repeat sales.

Trimming the Tank

Retailers can find success in the décor category by providing creative examples and offering a unique selection of products.

Feeding Time

By providing a reliable and comprehensive supply of frozen and live food options, retailers can build sales and become an indispensable resource for their customers.

Penny Wise

There are several strategies that a pet retailer can adopt to control costs; it is all a matter of deciding which are most appropriate for the individual store.

Creative Control

The aquatics department offers plenty of opportunities to create eye-catching merchandising displays both in the dry goods and livestock sections.

Flavor of the Month

Pet specialty retailers can drive livestock sales with some ingenuity and a robust schedule of monthly sales.

Avoiding Troubled Waters

Water quality is a crucial aspect of maintaining an aquarium, and many hobbyists need a major assist from their local pet specialty retailers to get it right.

Freshwater Fish 101

Having livestock expertise in a pet specialty retailer’s freshwater fish department is key to ensuring that customers leave armed with the right assortment of fish and the knowledge necessary to house them successfully.
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