The aquatics industry has undergone major changes in the last few years as retailers have been forced to navigate a rough economy. The good news is that experts say surviving the storm is possible-and better days are on the way.
Retailers can hone in on the most profitable and customer-friendly assortment of reef-tank supplies by understanding the marine consumer's needs.
Although pumps and filters aren't the most thrilling products in the aquatics department, clever merchandising and an informed sales staff can propel sales skyward.
Having the right assortment of aquarium lighting along with a helpful, knowledgeable sales staff is a must for aquatics retailers.
Exhibitors in Global Pet Expo's Everything Aquatics section said the segment is poised for growth as consumer demands evolve.
Invertebrates of all kinds, even ones that are small and sometimes hard to see in a tank, are a draw to the many hobbyists looking to populate their tanks.
The wide variety of shelf-stable diets available on the market today can help aquarium keepers improve their chances of success in the hobby, provided a knowledgeable retailer can help them sort through the choices.
Having the right assortment of aquarium dÃ©cor merchandised to catch customers' attention will move these diverse and fun products out the door.
Retailers can help aquarium hobbyists move beyond feeding their aquatic pets only flakes and pellets by educating them on the many nutritious live and frozen foods on the market.
Retailers can set themselves apart from the competition by offering popular fish tank installation and maintenance services.
Retailers should brush up on their substrate knowledge to effectively sell the category to both new tank owners and hobbyists looking to replace old gravel.
Retailers can distinguish their stores from others with livestock assortments that inspire awe as well as sales.
The market is brimming with water treatment products that many customers just don’t understand. Retailers can help turn the tide, while generating sales.
The nano-aquarium category is growing by leaps and bounds, and retailers should position themselves to make the most of it.
Because of the diversity of organisms involved, maintaining a reef-tank environment is a complicated undertaking that will require some very specific conditions.
Understanding the myriad of options available when it comes to pumps and filters is key to moving these products off the shelf.
Guiding customers through the ever-changing market of aquatic lighting sets them on the right track, while boosting a retailer’s bottom line.
The marine invertebrates category is rich in diversity and can become a major segment of a retailer’s business.
The world of shelf-stable fish food is a vast one, but with a little research and experimentation, retailers can help customers navigate the market.
Aquatic retailers that lead by example with fantastic displays will inspire customers to buy décor and build their own dazzling home setups.