In this tough economy, it is important for retailers to get creative when advertising and marketing their aquatics section.
Aquarium servicing can make up a significant percentage of a shop’s revenue, and few aquatic retailers can afford to ignore this business opportunity.
It is easier to sell aquarium products when the items are attractively bundled together in a package that has a fair price point.
Lighting is one of the most important aspects of any aquarium setup, ranked well above the tank, stand and décor items as far as retail sales are concerned.
Recommending customers feed fish a variety of foods will help keep fish happy and healthy, while increasing fish food sales.
By educating fishkeepers about water quality, retailers can help hobbyists enjoy their tanks while profiting from sales of related products.
Décor items like plants, rocks and gravel not only enhance a tank’s environment, they greatly contribute to a pet store’s bottom line.
Maintaining marine animals requires a great deal more skill and knowledge than keeping freshwater fish–but it is also incredibly rewarding.
Selling freshwater livestock has never required a higher level of competency than it does now.
Retailers who cater to reef enthusiasts should must carry a good selection of items in the most popular reef product categories.
There are many pieces of equipment that can be considered part of a filtration system, and most customers could use a system upgrade in their tanks.
Staffing the fish department is about choosing employees who are knowledgeable and passionate about the aquatics industry.