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Down and Dirty with Substrates

Customers often underestimate the importance of substrate, but it plays a critical role in keeping healthy fish and a thriving aquarium.

A Spot-On Approach

The Wet Spot Tropical Fish in Portland, Ore., earned its status as an award-winning live animal retailer by focusing on unusual freshwater tropical fish and aiding the success of its loyal customer base of aquarium hobbyists.

Rough Seas

Navigating the marine livestock trade presents numerous challenges, but with some careful consideration, retailers can profit abundantly from the category.

A Matter of Control

Fish-owning customers often need a little hand-holding and a lot of education when it comes to learning the ins and outs of maintaining water quality.

Jumping into the Pond Business

Retailers can reap many rewards-including much desired profit-by getting fully immersed into the pond segment of aquatics and offering a comprehensive selection of livestock.

Reef Tank Report

Pet specialty retailers can dominate their outside competitors in the reef tank category, as long as they have the right expertise.

The Glamorous Side of Pumps and Filters

When viewed from the perspective of untapped sales revenue, pumps and filters are sexy products that deserve a retailer's keen attention.

Lighting Up Sales

Selling lighting fixtures and bulbs presents a number of challenges, but with well-thought out strategies, retailers can make the most of this must-have category.

Spineless Sales

Pet retailers should keep a well-maintained and diverse assortment of invertebrates to appeal to everyone in the hobby.

Package Deal

Known for their convenience and ease of use, packaged fish foods can almost sell themselves, but savvy retailers can catapult sales upward with some thoughtful marketing and sales techniques.

Diving Deep

The Pet Industry Joint Advisory Council is closely monitoring and working on a number of current and emerging issues facing the ornamental aquarium industry.

Diving into Décor

No fish tank is complete without appropriate, yet eye-catching, décor-and retailers can serve as inspiration for hobbyists customers with well-appointed display tanks.

Living for Profit

Live and frozen foods can be a major profit center for retailers that choose to devote the time and staff to nurturing this important but delicate department.

Just Keep Swimming

Three successful fish-focused independent pet retailers illustrate the many challenges and opportunities facing the aquatics category.

In Deep Water

Hobbyists need to understand how important water chemistry is to the health of their aquariums, and retailers should be prepared to help.

The School of Rock

Selling rocks as décor items can be tricky for retailers that do not know which rocks are safe and which are dangerous in aquatic tanks.

Alive and Well

Livestock trends come and go, so retailers need to stay abreast of the market and decide what works for their customers.

Sink or Swim

Since excess proteins in a tank can be disastrous for its inhabitants, hobbyists will need the best protein skimmers available to keep their aquariums thriving

Wild & Dangerous Regulation

A new regulatory board in West Virginia threatens to outlaw common pets like gerbils, hamsters and salamanders.

Handling Freshwater Livestock

A knowledgeable staff and healthy livestock display setups are key to building a robust freshwater fish business.
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