Much more than simply a decorative element in the aquarium, substrates play a vital role in the success of hobbyists and pet stores alike.
Aquatic Experience â€“ Chicago is reeling in aquarist enthusiasts to reinvigorate the fishkeeping sector of the pet industry.
For many retailers, livestock sales are bound to increase this fall, but clever merchandising and sourcing strategies can make sales soar.
Matthew J. Carberry, president of Sustainable Aquatics, discusses the opportunities and challenges facing independent pet retailers in the aquatic livestock trade.
Water testing is a fantastic service to offer-but first, retailers need to consider all the ins and outs of performing accurate and cost-effective analysis for customers.
The water treatment category, more than many others, requires retailers to fully understand how various products work and in precisely what situations to use them.
During icy winters or even chilly autumns, retailers may opt to scale back their pond department assortments and temporarily re-purpose the space to boost sales.
The pond department can be a profit center for pet stores that understand the unique challenges and opportunities presented by this category.
Next month's Ornamental Fish Health Symposium will provide professionals from every level of the aquarium trade an opportunity to help improve the level of care provided to ornamental fish.
While reef fascination is alive and well among hobbyists, retailers need to master some key strategies to make the most out of their reef departments.
Retailers need to have a deep understanding of the pump and filter category to help customers find the products they need.
The right assortment, backed by a knowledgeable staff and effective signage, can wake up the lighting department.
Selling coral, snails, crabs and other invertebrates can be well worth the effort for retailers who understand how to merchandise and maintain them.
Give shelf-stable food sales a boost with some smart marketing strategies and solid sales tactics.
Cutesy ornaments may be top of mind when talking aquarium dÃ©cor, but don't forget to play up other important categories that will drive sales and rouse customers' imaginations.
Committing to live and frozen fish-food assortments means understanding the ins and outs of stocking and offering these important products to customers.
Offering tank delivery, installation and setup services helps customers get on the right track, while bolstering a store's bottom line.
Substrate is not a sexy product category, but with the right assortment and smart merchandising, retailers can maximize its sales potential.
Taking the time to evaluate and fix the shortcomings in your livestock department can translate into happier customers and stronger sales.
Retailers that understand the ins and outs of water treatment can boost sales while helping customers to maintain healthy, balanced aquariums.