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Inviting Invertebrate Sales

Selling coral, snails, crabs and other invertebrates can be well worth the effort for retailers who understand how to merchandise and maintain them.

Adjusting the Shelf

Give shelf-stable food sales a boost with some smart marketing strategies and solid sales tactics.

Driving Decor Sales

Cutesy ornaments may be top of mind when talking aquarium décor, but don't forget to play up other important categories that will drive sales and rouse customers' imaginations.

Surfing the Menu

Committing to live and frozen fish-food assortments means understanding the ins and outs of stocking and offering these important products to customers.

At Your Service

Offering tank delivery, installation and setup services helps customers get on the right track, while bolstering a store's bottom line.

View from the Bottom

Substrate is not a sexy product category, but with the right assortment and smart merchandising, retailers can maximize its sales potential.

Taking Stock of Livestock

Taking the time to evaluate and fix the shortcomings in your livestock department can translate into happier customers and stronger sales.

Untroubled Waters

Retailers that understand the ins and outs of water treatment can boost sales while helping customers to maintain healthy, balanced aquariums.

It's a Small World

Leveraging the popularity and appeal of nano tank setups can pay off in big ways.

Navigating a Sea of Change

The aquatics industry has undergone major changes in the last few years as retailers have been forced to navigate a rough economy. The good news is that experts say surviving the storm is possible-and better days are on the way.

Reef Tank Essentials

Retailers can hone in on the most profitable and customer-friendly assortment of reef-tank supplies by understanding the marine consumer's needs.

Pump Up the Volume

Although pumps and filters aren't the most thrilling products in the aquatics department, clever merchandising and an informed sales staff can propel sales skyward.

Lighting the Way

Having the right assortment of aquarium lighting along with a helpful, knowledgeable sales staff is a must for aquatics retailers.

Diving into Demands

Exhibitors in Global Pet Expo's Everything Aquatics section said the segment is poised for growth as consumer demands evolve.

Invaluable Invertebrates

Invertebrates of all kinds, even ones that are small and sometimes hard to see in a tank, are a draw to the many hobbyists looking to populate their tanks.

Fish Food Cornucopia

The wide variety of shelf-stable diets available on the market today can help aquarium keepers improve their chances of success in the hobby, provided a knowledgeable retailer can help them sort through the choices.

Aquarium Adornments

Having the right assortment of aquarium décor merchandised to catch customers' attention will move these diverse and fun products out the door.

Beyond Fish Flakes

Retailers can help aquarium hobbyists move beyond feeding their aquatic pets only flakes and pellets by educating them on the many nutritious live and frozen foods on the market.

To Serve and Protect

Retailers can set themselves apart from the competition by offering popular fish tank installation and maintenance services.

Laying the Groundwork

Retailers should brush up on their substrate knowledge to effectively sell the category to both new tank owners and hobbyists looking to replace old gravel.
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