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To Serve and Protect

Retailers can set themselves apart from the competition by offering popular fish tank installation and maintenance services.

Laying the Groundwork

Retailers should brush up on their substrate knowledge to effectively sell the category to both new tank owners and hobbyists looking to replace old gravel.

Gone Fishin'

Retailers can distinguish their stores from others with livestock assortments that inspire awe as well as sales.

Just Add Water

The market is brimming with water treatment products that many customers just don’t understand. Retailers can help turn the tide, while generating sales.

Miniature Market

The nano-aquarium category is growing by leaps and bounds, and retailers should position themselves to make the most of it.

Reef Tank Essentials

Because of the diversity of organisms involved, maintaining a reef-tank environment is a complicated undertaking that will require some very specific conditions.

Pumps and Filters

Understanding the myriad of options available when it comes to pumps and filters is key to moving these products off the shelf.

Into the Light

Guiding customers through the ever-changing market of aquatic lighting sets them on the right track, while boosting a retailer’s bottom line.

Spineless Wonders

The marine invertebrates category is rich in diversity and can become a major segment of a retailer’s business.

Ready to Eat

The world of shelf-stable fish food is a vast one, but with a little research and experimentation, retailers can help customers navigate the market.

Dazzling Displays

Aquatic retailers that lead by example with fantastic displays will inspire customers to buy décor and build their own dazzling home setups.

Service Oriented

Aquatics retailers can stay ahead of the competition by mastering and marketing tank setup and maintenance services.

Heating up Winter Sales

Retailers should take the opportunity to generate excitement and sales in the fish department this holiday selling season.

Aquarium Lamps and Fixtures

Knowledgeable retailers with the right inventory can make lamp and fixture sales soar.

Reef Aquarium Report

Retailers should determine whether they have the knowledge, time, space and money to stock the products that play an integral role in the reef trade.

Aquarium Décor

Retailers have a lot to gain by offering a diverse, comprehensive assortment of aquarium décor items.

An Exotic Challenge

Retailers that deal in exotic pets must navigate a jungle of challenges and scrutiny from regulators.

Marine Livestock Trends

When it comes to catering to marine hobbyists, retailers should concentrate on choosing and displaying a variety of livestock.

Aquatic Plants

Every store should carry a basic selection of live plants for the aquarium and terrarium, and knowing how to display them is key.

Little Fish, Big Profits

Micro-fish are one of then newest and fastest-growing trends in the fish category.
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