When herptile-related incidents make front-page news, it helps to know how to respond. Here are six tips to bridge the distance from media shy to media savvy.
Sometimes steering customers away from the pet they think they want and toward a more appropriate choice is a retailer's best sales strategy.
Cultivating a microcosm of the natural world in a tiny tank is possible with the appropriate selection of animals and equipment.
Pet-themed giftware offers pet specialty retailers high margins, making it a lucrative category-especially during the holiday season.
Exotic pets are often unfairly maligned and reviled by the public at large. But given a little education and some patience, even the most skittish of potential customers can learn to appreciate herptiles.
It is uncommon-perhaps, nearly unheard of-but having a designated â€œdark roomâ€ can give customers a chance to see a retailer's nocturnal creatures in all their glory.
Scorpions may be more likely to appear as antagonists in people's nightmares than as pets in their home, but they make for surprisingly easy going and interesting pets.
Retailers that can help customers successfully set up an outdoor habitat will reap a host of benefits.
Not everyone is in the market for small, cute and cuddly. Some folks are looking for pets of some size and heft-the reptile industry meets the demand.
Water turtles can be a delight to own, but retailers need to help customers understand what they are and are not getting when they buy one as a pet.
By explaining the virtue of some of the coolest pet bugs the industry offers, retailers can win over even the most reluctant customers.
Although animal care knowledge is critical, pet retailers and their employees must understand that selling pets is ultimately a people-business.
These wondrous arboreal pets will capture customers' imaginations and may just lure in new hobbyists in the process.
Competition abounds in the high-end segment of the herptile market, but there are ways for retailers to level the playing field.
Reptile displays that evoke wonder and awe are sure to also evoke sales and a bump in new reptile customers for creative retailers.
Since a desert terrarium is simply deserted without inhabitants, customers need help finding the right animals for this unique setup.
Dispelling myths and replacing them with facts comes with the territory for retailers in the herptile segment of the industry.
Having an assortment of snakes beyond the standard pet-shop fare will set you apart and give customers amazing, new choices to consider.
Dusting a herp's food with a coating of vitamins and supplements can be essential to its health and wellbeing.
Having a broad selection of live food that meets customers' specific needs will garner a devoted customer base and steady sales.