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True Colors

Corn snakes remain the popular choice of hobbyists in many pet stores, but tri-color snakes display a vibrant array of desirable-and saleable-characteristics.

Stocking the Shelves

Although it is a mundane task easily assigned to any number of employees, there are several good reasons herptile retailers should opt to stock the shelves themselves.

Making Headlines

When herptile-related incidents make front-page news, it helps to know how to respond. Here are six tips to bridge the distance from media shy to media savvy.

Starter Herps

Sometimes steering customers away from the pet they think they want and toward a more appropriate choice is a retailer's best sales strategy.

The Tiny Tank

Cultivating a microcosm of the natural world in a tiny tank is possible with the appropriate selection of animals and equipment.

Unwrapped Opportunity

Pet-themed giftware offers pet specialty retailers high margins, making it a lucrative category-especially during the holiday season.

Fear and Loathing in the Pet Store

Exotic pets are often unfairly maligned and reviled by the public at large. But given a little education and some patience, even the most skittish of potential customers can learn to appreciate herptiles.

Day For Night

It is uncommon-perhaps, nearly unheard of-but having a designated “dark room” can give customers a chance to see a retailer's nocturnal creatures in all their glory.

The Unlikely Pet

Scorpions may be more likely to appear as antagonists in people's nightmares than as pets in their home, but they make for surprisingly easy going and interesting pets.

Taking It Outside

Retailers that can help customers successfully set up an outdoor habitat will reap a host of benefits.

Giants Among Lizards

Not everyone is in the market for small, cute and cuddly. Some folks are looking for pets of some size and heft-the reptile industry meets the demand.

Talking Turtles

Water turtles can be a delight to own, but retailers need to help customers understand what they are and are not getting when they buy one as a pet.

Bugging Out

By explaining the virtue of some of the coolest pet bugs the industry offers, retailers can win over even the most reluctant customers.

The Human Element

Although animal care knowledge is critical, pet retailers and their employees must understand that selling pets is ultimately a people-business.

In The Trees

These wondrous arboreal pets will capture customers' imaginations and may just lure in new hobbyists in the process.

Tapping the High-End Market

Competition abounds in the high-end segment of the herptile market, but there are ways for retailers to level the playing field.

A Sight to See

Reptile displays that evoke wonder and awe are sure to also evoke sales and a bump in new reptile customers for creative retailers.

Desert Dwellers

Since a desert terrarium is simply deserted without inhabitants, customers need help finding the right animals for this unique setup.

Moment of Truth

Dispelling myths and replacing them with facts comes with the territory for retailers in the herptile segment of the industry.

A Snake of a Different Color

Having an assortment of snakes beyond the standard pet-shop fare will set you apart and give customers amazing, new choices to consider.
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