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A Special Calling

Whether a retailer is a bird-only specialty store or a full-time shop with a penchant for selling feathered pets and the associated supplies, the store's success depends on its ability to offer customers some key services and products.

Unwrapped Opportunity

Pet-themed giftware offers pet specialty retailers high margins, making it a lucrative category-especially during the holiday season.

Avian Nutrition Takes Off

Bird diet manufacturers have developed a wide variety of diet and treat options for birds-products that are designed to be both nutritious and appealing.

Cage Cleanup

Stocking a solid assortment of cage-cleaning tools and products does more than boost sales-it helps customers keep theirs pets' environment clean and healthy.

Avian First Responders

Retailers should arm customers with the right first-aid products, as well as the information that pet owners will need to properly handle pet bird health emergencies.

Crafting a Cage Selection

When building a selection of bird cages, retailers should pay close attention to important features such as size, functionality and price, as well as aesthetics.

Safe Travels

Retailers need to arm customers with the information, resources and products they need to travel safely and conveniently with pet birds.

Birds of a Different Feather

Under the right circumstances, birds of different species can co-mingle with each other and even other animals-pet owners simply need to be armed with the rules of engagement.

Fully Furnished

Pet birds require an assortment of entertaining toys, cage furnishings and practical accessories to remain happy and healthy.

Marketing Your Wares

When you're selling pet birds, sometimes the best marketing tool is the one with feathers.

In Case of Emergency

Well-informed retailers can help bird owners be prepared to handle pet birds' most common medical emergencies.

Sales Go Wild

Why carry wild bird products? The numbers say it all.

Fat Versus Fiction

Bird owners need to understand the importance of a balanced diet with the appropriate amounts of fat, protein, carbohydrates and nutrients.

Squeaky Clean

Retailers weigh in on the best methods and products to use for keeping a bird's environment spic and span.

Home Sweet Home

Having a broad selection of bird cages and the ability to help customers choose the best home for their pets is a great strategy for encouraging customer loyalty and sales.

On Best Behavior

Pet specialty retailers can give bird owners the information they need to encourage healthy behaviors in their pets and avoid disruptive ones.

Vital Signs

Retailers who can read the signs pointing to an illness can help bird owners take appropriate action at the right time.

Not Just Playing Around

Toys can play a pivotal role in providing the stimulation and entertainment that many pet birds crave and need.

Selling the Essentials

Making sure bird owners have all the necessary products to care for their pets will make for happy, loyal customers.

Something to Talk About

Many factors, including a bird’s species, age and gender, as well as how well it is trained, will determine whether pet birds will talk.
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September 2018

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