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A Fresh Look at Marketing

Mastering just a few basic marketing and merchandising techniques can help a business take off and its bird-related sales to soar.

Thinking Outside the Cage

Get customers to view wild birds as their personal “outdoor pets” and watch sales of premium wild bird seed mixes soar.

Eating Like a Bird

Birds require varied, species-specific diets to be healthy, and retailers can help their bird-owning customers make the best possible food choices for their pets.

A Clean Bill of Health

Retailers and their staff need to be sure that customers understand how to clean cages, accessories and the surrounding area to ensure the health of their pet birds.

Breeding Season

Retailers that breed birds or encourage customers and employees to breed birds can help cultivate a steady supply of livestock to sell in their stores.

The Mess Stops Here

Keeping the bird area neat and tidy should be a top priority. Fortunately, there are plenty of products on the market to help accomplish this.

Have Wings, Will Travel

Retailers can be a source of guidance and information–as well as product purveyors–for consumers who plan to travel with their pet birds.

Bird Watch

Observing and noting changes in a bird’s behavior can tell you volumes about its health and condition, if you understand what to look for.

Preventative Healthcare

Retailers can help bird owners understand that cleanliness, attentiveness to safety and a little caution go a long way in helping pet birds live long, healthy lives.

Myth Busting

There are a few myths floating around about how birds play and interact with toys. Retailers who know the facts can help customers choose the perfect toy for their birds.

Parrot Particulars

Retailers should brush up on what makes parrots so unique–and so uniquely beloved.

Cut & Trim

Pet retailers looking to add avian services should brush up on the basics of cutting birds’ nails and trimming wings.

The Picky Parrot

Retailers can guide customers through the process of getting finicky parrots on a balanced diet.

Medium-sized Parrots

For most customers, bigger is not always better when it comes to buying a parrot.

Bird Training and Taming

Keeping birds tame in the store requires diligence from employees, but the payoff is worth it.

An Exotic Challenge

Retailers that deal in exotic pets must navigate a jungle of challenges and scrutiny from regulators.

The Perfect Habitat

Retailers should advise bird customers about proper temperature, humidity and lighting requirements.

Budgerigars and Cockatiels

These popular birds make up over half the bird species owned, which makes it imperative that retailers cater to these creatures in their bird departments.

A Poor Excuse

Many pet specialty retailers report various reasons they don't sell wild birdseed, but the truth is they are missing out on a huge industry. By

Avian First-Aid

Retailers can help the owners of sick or injured birds by assessing the problem and, if need be, recommending a visit to a local avian veterinarian.
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