Mastering just a few basic marketing and merchandising techniques can help a business take off and its bird-related sales to soar.
Get customers to view wild birds as their personal “outdoor pets” and watch sales of premium wild bird seed mixes soar.
Birds require varied, species-specific diets to be healthy, and retailers can help their bird-owning customers make the best possible food choices for their pets.
Retailers and their staff need to be sure that customers understand how to clean cages, accessories and the surrounding area to ensure the health of their pet birds.
Retailers that breed birds or encourage customers and employees to breed birds can help cultivate a steady supply of livestock to sell in their stores.
Keeping the bird area neat and tidy should be a top priority. Fortunately, there are plenty of products on the market to help accomplish this.
Retailers can be a source of guidance and information–as well as product purveyors–for consumers who plan to travel with their pet birds.
Observing and noting changes in a bird’s behavior can tell you volumes about its health and condition, if you understand what to look for.
Retailers can help bird owners understand that cleanliness, attentiveness to safety and a little caution go a long way in helping pet birds live long, healthy lives.
There are a few myths floating around about how birds play and interact with toys. Retailers who know the facts can help customers choose the perfect toy for their birds.
Retailers should brush up on what makes parrots so unique–and so uniquely beloved.
Pet retailers looking to add avian services should brush up on the basics of cutting birds’ nails and trimming wings.
Retailers can guide customers through the process of getting finicky parrots on a balanced diet.
For most customers, bigger is not always better when it comes to buying a parrot.
Keeping birds tame in the store requires diligence from employees, but the payoff is worth it.
Retailers that deal in exotic pets must navigate a jungle of challenges and scrutiny from regulators.
Retailers should advise bird customers about proper temperature, humidity and lighting requirements.
These popular birds make up over half the bird species owned, which makes it imperative that retailers cater to these creatures in their bird departments.
Many pet specialty retailers report various reasons they don't sell wild birdseed, but the truth is they are missing out on a huge industry. By
Retailers can help the owners of sick or injured birds by assessing the problem and, if need be, recommending a visit to a local avian veterinarian.