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Life Essentials

Ron Cotting, vice president of sales and marketing for Natural Solutions For Life, divulges how the company's pet supplements are formulated to provide unmatched support for pet health.

From Farm to Family

Founded as a manufacturer and distributor of health and nutrition products for farm livestock 25 years ago, Vets Plus, Inc., has evolved its focus to also support healthy pets in the home.

Not Just Litter

Jean Broders, brand manager for Kent Pet Group's World's Best Cat Litter, discusses how the brand's quality and comprehensive marketing keeps it at top of the growing natural cat litter market.

A Home Run in Pet Care

Brad Cantwell, president of MidWest Homes for Pets, points out some of his company's latest pet product innovations.

Straight from the Experts

Emily Benson, marketing director for Starmark Pet Products, Inc., discusses how a team of training and behavior specialists drives the company's innovative product design.

Making Valuable Connections

PetProducts.com aims to be the most comprehensive digital resource for helping consumers find quality pet products, retailers and service providers.

Innovating P.L.A.Y.

Will Chen, founder and CEO of P.L.A.Y. (Pet Lifestyle And You), discusses his company's approach to creating pet beds and toys that deliver real value to pet retailers and their customers.

A Team Player

According to executive vice president Leslie Yellin, Multipet International brings a number of key resources to the partnerships it forms with retailers.

Keeping Pets Moving

David Fine, co-owner of Bark n Bag, discusses how the company caters to consumers' travel needs and fashion sense with its eco-friendly approach to pet carrier design.

Advancing a Brand

C.J. Pomerantz, vice president of marketing for Advantek Marketing, Inc., discusses his company's evolving brand identity, as well as its efforts to help the shelter community.

The Ethical Choice

Jonathan Zelinger, president of Ethical Products, Inc., discusses the newest additions to his company's comprehensive lineup of pet products, as well its efforts to support U.S. veterans.

Herbal Education

Dr. Christine Bessent, DVM, CEO of Herbsmith, Inc., discusses how her holistic veterinary practice and commitment to educating retailers and consumers alike has shaped her company.

A Healthy Response

Lyndsey Myers, marketing director for Response Products, discusses how her company is addressing pets' health needs with supplements formulated with the highest-quality ingredients.

Built for Success

Tuffy's Pet Foods general manager Jon Ebeling and sales manager Dan Schmitz discuss how a new production facility will contribute to the company's efficiency, product safety and growth.

Labors of Love

Whether it is through the TropiClean brand they built as a family or their many charitable endeavors, the Kassebaums have devoted their lives to helping pets and people, says president of sales Derrik Kassebaum.

The Formula for Happy Dogs

Victoria Chuidian, sales manager for Okinawan Happy Dogs, discusses how the right natural health supplements can improve the wellbeing of canines in any life stage.

A History of Health

Janis Gianforte, president of NUPRO Pet Supplements, discusses why the company has been able to keep pets happy and healthy for a quarter of a century.

First Responders

Susie Wuollett, president of Protégé Biomedical, LLC, discusses how the company is stepping up to meet the growing demand for pet first-aid products.

Purely Good

David Yaskulka, vice president of marketing communications for Halo, Purely for Pets, discusses how the company strives to produce the highest-quality pet diets while helping homeless animals across the country.

The Total Package

Colette Fairchild, CEM, CMP, trade show director for H.H. Backer Associates Inc., the organizer of Backer's Total Pet Expo, explains how the event continues to evolve to better serve retail buyers and suppliers.
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