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Ello Pet Supply Initiates Go Clean Label Program

Ello Pet Supply created a list of prohibited ingredients in their products through its Go Clean Label program.

New Pet Health Company Launches

Dr. Stuart Garber created MaxWell Pet, a new company that offers natural, safe pet remedies with zero side effects and proven results.

PET | TAO Launches New Supplement

Holistic pet food and media company PET | TAO launched Complement Immune, a mushroom immune supplement for pets at SuperZoo.

Adventure is Out There

As more young pet owners embrace an active way of life, they are bringing their pets along for the journey.

Local Love

Located in Santa Fe, N.M, Teca Tu embraces its community and regional culture in every aspect of its business, making it a standout pet specialty retailer in its home city and beyond.

Taking Charge of Pet Health

These supplements and healthcare aids are viable and proactive solutions for improving pet wellness.

Exotic Protein Diets for Dogs

With the ability to enhance a dog’s well being while delivering a novel taste experience, exotic protein diets are gaining traction among pet owners, making this a category worth paying attention to.

Muffin's Halo

Muffin’s Halo provides blind dogs with a halo around their head and shoulder area.

Austin & Kat CBD Pet Oils

Austin & Kat CBD Pet Oils allow pet owners to precisely dose the correct amount for their cat/dog based on size.

Duluth Double Fleece

A Moss/Avocado option is now available in the Duluth Double Fleece from Gold Paw Series.

Limited Ingredient Diet

Merrick Pet Care re-launched its lineup of Limited Ingredient Diet dry dog food.

KONG H2O CADDY

The KONG H2O CADDY from Bampz, LLC is an over-the-shoulder water bottle holder made of heavy-duty Neoprene.

Groomers Helper to Release New Product

Groomers Helper introduced "NO-CHOKE" Control/Slip lead as an important new safety tool for groomers and pet handlers.

The Company of Animals Updates Baskerville Ultra Muzzle

Redesigned with two new features, The Company of Animals' Baskerville Ultra Muzzle provides greater ease of use to pet parents and comfort to their dogs.

Tru Blu K9000 to Exhibit at SuperZoo

Australia’s Tru Blu K9000 is exhibiting at booth #420 at SuperZoo and will offer special pricing to celebrate the company’s new North American headquarters.

Blue Dog Bakery Launches New Treats and Packaging

Blue Dog Bakery celebrated its 20-year anniversary with a reveal of its new line of premium meat snacks as well as updated packaging.

Vital Essentials to Host SuperZoo Instagram Contest

Vital Essentials will launch its new “Better Wetter or Nicer Naked” campaign at SuperZoo with an Instagram contest.

Health Extension Broadens Distribution with Pet Food Experts

Health Extension has a new partnership with Pet Food Experts (PFX).

EzyDog Offers New Dog Backpack

EzyDog released its new Summit Backpack, a load carrying solution for dogs that love adventure.

P.L.A.Y. to Debut New Cat Toy and Dog Bed Collections

P.L.A.Y. (Pet Lifestyle And You) will introduce its first-ever cat plush toy line, Feline Frenzy, and its new California Dreaming Memory Foam Bed Collection at SuperZoo.
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