Ello Pet Supply created a list of prohibited ingredients in their products through its Go Clean Label program.
Dr. Stuart Garber created MaxWell Pet, a new company that offers natural, safe pet remedies with zero side effects and proven results.
Holistic pet food and media company PET | TAO launched Complement Immune, a mushroom immune supplement for pets at SuperZoo.
As more young pet owners embrace an active way of life, they are bringing their pets along for the journey.
Located in Santa Fe, N.M, Teca Tu embraces its community and regional culture in every aspect of its business, making it a standout pet specialty retailer in its home city and beyond.
These supplements and healthcare aids are viable and proactive solutions for improving pet wellness.
With the ability to enhance a dog’s well being while delivering a novel taste experience, exotic protein diets are gaining traction among pet owners, making this a category worth paying attention to.
Muffin’s Halo provides blind dogs with a halo around their head and shoulder area.
Austin & Kat CBD Pet Oils allow pet owners to precisely dose the correct amount for their cat/dog based on size.
A Moss/Avocado option is now available in the Duluth Double Fleece from Gold Paw Series.
Merrick Pet Care re-launched its lineup of Limited Ingredient Diet dry dog food.
The KONG H2O CADDY from Bampz, LLC is an over-the-shoulder water bottle holder made of heavy-duty Neoprene.
Groomers Helper introduced "NO-CHOKE" Control/Slip lead as an important new safety tool for groomers and pet handlers.
Redesigned with two new features, The Company of Animals' Baskerville Ultra Muzzle provides greater ease of use to pet parents and comfort to their dogs.
Australia’s Tru Blu K9000 is exhibiting at booth #420 at SuperZoo and will offer special pricing to celebrate the company’s new North American headquarters.
Blue Dog Bakery celebrated its 20-year anniversary with a reveal of its new line of premium meat snacks as well as updated packaging.
Vital Essentials will launch its new “Better Wetter or Nicer Naked” campaign at SuperZoo with an Instagram contest.
Health Extension has a new partnership with Pet Food Experts (PFX).
EzyDog released its new Summit Backpack, a load carrying solution for dogs that love adventure.
P.L.A.Y. (Pet Lifestyle And You) will introduce its first-ever cat plush toy line, Feline Frenzy, and its new California Dreaming Memory Foam Bed Collection at SuperZoo.